“I major in outdoor advertising, corporate branding, printing, signage writings, creative designs and supply promotional materials such as flyers, pamphlets and handouts. We have experienced a growth in turnover from the first year when we realised Sh. 3.6 million in 2012 to over Sh. 50 million by year 2015,” says the entrepreneur.
Mr Kibote advises startups to concentrate on what they know best instead of investing money in businesses they have no clue in.
“Without seed capital, you rely on trust of your customers and business partners who provide you with materials on credit. No bank would listen to you without a six months cashflow record but now they even call me offering loans,” he says.
To enhance his reach in the extremely competitive field, Mr Kibote attended digital marketing and advertising courses, which enabled him to clinch more business from fast-moving commodities manufactured locally from beauty and beverages as well as business from the service industries in IT, events, hospitality and banking.
“Start small and grow as your business grows and avoid big clients who would request for goods on credit and take long before paying for the same. Remain focused on your core activity until it pays off before moving to another thing or risk being a jack of all trade and a master of none,” he advises.