From the first job that earned Sh400,000 in profit, Ruth Jelimo has never looked back. Her business gives her a monthly income of between Sh200,000 and Sh700,000. “I reinvested the profit in buying more space for advertisements. This opened the floodgate for other business opportunities,” she says.
Faida Kenya remains one of her customers in the lists of her clients that include KFC, Samsung, Mojos Club, Pago Airways and Best Western Hotel.
The business has been a bridge in reviving family ties. “My business has reconciled me with my family. We have gone back to our ancestral land and my father now treats me like his daughter,” she says.
Most profitable business in Kenya: More opportunities
Ruth’s plans includes expanding her business to the East African region, importing machines for her branding works and creating jobs for fellow youth. “I have shown that young people can create their own employment,” she says.
“I have received over 100 job applications from youth and I hope that with favourable business and expansion of my company I might provide employment to them.”
At her company, she handles multiple roles. She is the marketer, chief executive, and even secretary. Ruth has one permanent employee who handles technical work and five part time employees.
“I want to expand my business so that I can create more employment opportunities for my fellow youth. But we need help in terms of mentorship and capital injection,” says Ruth Jelimo.
Apart from running a most profitable business in Kenya, she has applied for government tenders and hopes that the President’s promise to provide more opportunities for the youth will be her lucky star.
The deeply religious lady who is still the breadwinner of her family is happy that their father has reconciled with the rest of the family. She says with the much needed parental love and support and the government promise to empower young entrepreneurs, she will be able to grow her business and support more unemployed youth