Safaricom on 11th October announced a Sh. 2 million sponsorship for the Madoka Half Marathon, set to take place on 21st October in Mwatate, Taita Taveta County.
The sponsorship is meant to cater for security, running numbers, winners’ prizes and the logistical aspects of the event.
Marsden Madoka, Race Founder, thanked Safaricom for their continued support over the years and for the part they played in the race which churned out great athletics such as the 2012 World Half Marathon Bronze Medalist John Mwangangi.
“I am grateful that Athletics Kenya and the Madoka Half Marathon organizers have given us a chance to be part of the race just as they have done for the past 12 years. Our aim is to ensure that the Safaricom Athletics Series encompasses all talented Kenyan athletes from every part of the country,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.
The winners of the 21km race for both men and women will take home Sh 500,000. Hosea Mwok from West Pokot and Lucy Cheruiyot from Elgeyo Marakwet won the 2016 edition of the race.
Over 6,000 athletes and locals are expected to take part in the annual race. Other upcoming races in the Safaricom Athletics Series include: The Imenti South Road Race and Kisumu Town Marathon, which will wind up this year’s edition in December.
The Safaricom Athletics Series was launched in 2013 and is the umbrella banner under which Safaricom manages all its athletics properties. Under the series, there are mixed portfolios of athletics events, which include Athletics Kenya-sponsored competitive races and community-based events.
Over the past two years Safaricom has expanded its athletics portfolio to include more races, as the company seeks to widen the scope of athletic talent that can be identified and nurtured through various sporting events. In 2014 Safaricom added the relay edition to the sponsorship basket and in 2015, the Series was expanded to include track and field events.
The Safaricom Athletics Series brings under one roof the Kisii Half Marathon, Iten Road race, the Deaf Athletics Association of Kenya (DAAK) events, and the Mombasa International Marathon.
Other races in the series include: Isaiah Kiplagat Memorial Ndalat (Nandi) and the Kisumu City National Marathon.
Each year Safaricom invests tens of millions of shillings in various athletics events with the aim of transforming lives through sports, and has seen many young men and women discovered at these events rise to become celebrated athletic stars.