Friends, family and friends-of-friends are all people with needs, and it will almost always be easier to approach someone you already know about your new business than it will be to approach a total stranger.
3. Never stop learning.
No matter what, when you start a new business, there will be a learning curve.
Regardless of how well you think you might know your chosen industry, or what it takes to be a successful entrepreneur, you’re always going to encounter new challenges, industry changes or other obstacles that haven’t crossed your path before.
“Thanks to the huge availability of information these days, any entrepreneur can teach him or herself just about anything,” Ovens, said. “I read hundreds of books and taught myself all about marketing, sales, accounting, strategy – even personal development methods. I knew that I needed to understand all of this if I wanted my business to work.”
4. Get over rejection.
“Facing rejection was a huge fear for me when I started out,” Ovens, said.
As a natural introvert, calling people and reaching out to prospective clients was way outside of Ovens’ comfort zone. But, he saw how important it was to put himself out there; and so, he learned how to face rejection.
“Forcing myself to talk to strangers about my business – and then, understanding that business rejection isn’t personal –was probably the most critical step in my journey to ultimate success,” he said.