Safaricom (NSE: SCOM), has embarked on the second leg of its M-PESA Sokoni ‘Maisha Fiti, Biz Shwari’ in the Rift Valley region, following a successful kick-off in the Coast region earlier this June. The tour is a celebration of 18 years of M-PESA’s impact, rewarding and celebrating its customers through engaging activities, great rewards, and community-focused initiatives.
The caravan tour kicks off in Turbo this morning, where it rewarded its customers with goodies such as shopping vouchers, electronics, cash rewards, merchandise, and other surprises through the popular game show “M-PESA or the Box.” The caravan is expected to traverse various estates in Rift Valley, including Turbo, Matunda, Moi’s bridge, Kitale town, Eldoret, Baringo and Nakuru to celebrate customers as part of the M-PESA @18 celebrations.
“We began our M-PESA Sokoni Festival tour in the Coast region in June, and now we are thrilled to bring the excitement to Rift Valley. As part of the M-PESA @18 celebrations, we’re treating our customers to a variety of gifts, entertainment as well as other engaging forums. I invite everyone within the region to come out in large numbers to join us as we celebrate this significant milestone as we show our appreciation for being part of our shared journey,” said Dr. Peter Ndegwa, CBS, CEO, Safaricom PLC.
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In addition to the Caravan tour, there is a whole lineup of activities planned for the week, kicking off with a flag off in Turbo. This will then follow up with Safire Connect Forum that will bring together individuals to engage on Financial Wellness and Digital Literacy fundamentals for entrepreneurship.
On Wednesday, the M-PESA Foundation will launch Phase 7 of the Ndoto Zetu Programme, an initiative aimed at supporting individual Kenyans who are passionate about making a positive impact in their communities through social investments. The launch will also feature the Wezesha Mama programme, which seeks to empower women by providing financial and digital literacy training, as well as access to seed capital to help boost their business ventures.
Thursday will see the Grow with Safaricom Business Forum for medium and large enterprises kick off with discussions on how to leverage technology to integrate, scale, and protect business operations. The Safaricom Hook Circle will host a youth workshop equipping them with the skills and resources needed to succeed in their chosen fields and contribute positively to the economy. The M-PESA Agents Awards will be held on Thursday as well to recognize the hard work and the resilience posed by M-PESA agents.
To cap it all off, the Grow with Safaricom Business Forum will be held on Friday with the aim of empowering SMEs with the knowledge and skills necessary to sustainably accelerate their growth and overcome challenges such as the digitisation of their operations, limited access to markets, regulatory barriers, brand building, and a lack of digital marketing skills.
Through the M-PESA Sokoni tour, Safaricom customers will also learn about and be empowered by various Safaricom products and services, including Ziidi MMF, Taasi Till and Taasi Pochi, Fuliza ya Biashara, Pochi la Biashara, Lipa na M-PESA, Safaricom Hook, Safaricom Emerald, and Masoko.
