Taxify has today announced that customers will now be able to get an estimate for a Taxify ride, duration and fare in Google Maps right next to other transport options.

The new option will require customers to open the Google Maps app on their smartphone. After searching for their destination, they’ll need to tap Directions and open the ride services tab next to the familiar car, public transport and walking options.

The tab will display information about how close its cars are as well as an estimated fare. After selecting Taxify as their ride and tapping on “Open app”, it will open up the app so you can complete booking the ride. Customers without the app on their device will be prompted to install the first.

“Having Taxify as part of the transit options on Google Maps; makes it easy for riders, as it offers them comparisons between estimated arrival times, as well as fare options. This saves them time and money,” said Shivachi Muleji, Taxify General Manager East Africa.

It rides in Google Maps are rolling out globally today and will be available in over 15 countries. These include Kenya, Australia, Austria, Azerbaijan, Czech Republic, Estonia, France, Hungary, Iraq, Nigeria, Poland, Slovakia, Mexico, Romania, South Africa and Georgia.

Last month Taxify announced new drivers feature to help its employees earn more. The introduction of Driver Destinations followed several other initiatives implemented by Taxify to improve drivers’ earnings and safety.

They included adjusting rates paid to drivers to improve their profitability after recent petrol price increases, as well as a partnership with Rescue, which offers the reassurance of support in the event of a crime.

Taxify is the leading European ride-hailing platform, connecting millions of passengers and drivers around the world to make travel easier, quicker and more reliable.  It is efficient and tech-enabled business model benefits both drivers who have to pay a smaller commission as well as passengers who end up paying less for their ride.