Its no secret digital disruption is so impactful that every institution, be it of religious nature or business nature is quickly switching sides and dancing its this sweet tune. With the dynamics changing, its just a matter of time before everyone finds their right space in the digital platform. For those who’ve set their feet in the space, the only way to survive is to be nothing but the best.

“The media environment is becoming increasingly and competition for audience and advertising revenues is intensifying,” said Carole Kimutai at a Women in Digital forum.

Caroline Kimutai is the Managing Editor, Digital at Standard Group Plc. She is a trained journalist with 15 years’ experience in print and online media. Here are some insights she shared on how to compete smart for the same eyeballs in the Digital Market.

1. Rethink your content.

Getting a new audience will give you direct revenues. You need to have a good strategy on how to make it work. Your content has to resonate with your audience. Legacy media is sluggish in providing content for the young people. Produce content for the younger and old audience based on both traditional and digital platforms without locking anyone out.

2. Invest in your brand.

Local media houses are competing with global media houses for viewership through digital channels. If you are in the business of content production, your brand is key. Fake News nightmares and Githeri man media title ruins the reputation of your brand. Yo must be authentic so as to win the trust of your audience.

3. Target specific audience.

In the digital space, there is a lot of competition for audience attention. The beauty it is that you can target a specific audience. Target your audience wisely, don’t look for mass audience look for individuals. If you can find a way to talk to young people who have lost the old habit of typing www. you won’t have to struggle for viewership.

4.Infographics and  Explainer content.

Presenting your content in a summarised form is the smart way of capturing the lazy readers’ attention. Use photos,  video clips, graphs, to catch the eye of the audience. With explainer content, break it down for the audience in the simplest of forms so that the readers can be able to understand and join in the conversation.

5. Food is a big industry that can be monetized.

Entrepreneurs in the digital space should put their eyes on the food industry, especially the cooking sector. It would attract a massive audience, especially married couples and families. If monetized, it can generate high revenues.