Eskimi, a global creative and media tech platform with an office in Nairobi, has announced a major modernization of its services in Kenya. The company aims to revolutionize digital advertising in the region by introducing cutting-edge AI-powered tools, performance measurement solutions, and educational initiatives to enhance campaign effectiveness.
Strengthening Innovation in Kenya’s AdTech Landscape
Since entering the Kenyan market in 2013, Eskimi has collaborated with advertisers, media agencies, and publishers to drive innovation in digital advertising. According to Beatrice Njiraini, Eskimi’s Regional Director for Kenya, the latest service upgrades are designed to elevate advertising strategies through AI-driven insights and enhanced performance measurement capabilities.
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“We have significantly enhanced our services through partnerships with AI solutions, new performance measurement tools, and educational initiatives to ensure our clients achieve better campaign outcomes,” said Njiraini.
Introducing AI-Powered Tools for Smarter Ad Campaigns
As part of its modernization efforts, Eskimi has integrated new AI tools to optimize digital ad performance. Clients can now leverage Neurons, an AI-powered neuroscience tool that provides attention heatmaps and predictive analytics to assess the effectiveness of creative assets before a campaign launches. This technology helps advertisers determine whether their visual content will capture audience attention and offers actionable recommendations for improvement.
Additionally, Lumen, an AI-based eye-tracking tool, has been incorporated to enhance digital ad measurement. By analyzing visual engagement, Lumen provides advertisers with deeper insights into how effectively their ads capture consumer attention.
Boosting Brand Recall and Advertising Impact
Beyond AI-driven creative optimization, Eskimi now offers brand recall studies to advertisers. These studies measure key brand metrics such as awareness, intent, and favorability, allowing companies to refine their marketing strategies based on audience perception and engagement.
Educational Initiatives to Empower Advertisers
In line with its commitment to advancing digital advertising skills in Kenya, Eskimi has launched a new training program focusing on brand advertising, impact measurement, and strategic campaign development. The company will also host a series of themed workshops throughout the year for advertisers and media agencies.
“By sharing best practices from our global footprint, we aim to equip advertisers with the skills needed to stay ahead in the evolving digital landscape,” Njiraini added.
A Decade of Growth and Future Ambitions
Eskimi CEO Vytautas Paukstys emphasized Kenya’s pivotal role in the company’s growth and reiterated Eskimi’s commitment to delivering cutting-edge advertising solutions that meet evolving market needs.
“Kenya was one of the first countries where we introduced our advertising technology solutions. It is rewarding to see the progress we’ve made alongside advertisers and media agencies over the past decade. Our mutual trust allows us to keep innovating and providing state-of-the-art advertising solutions,” Paukstys stated.
With these advancements, Eskimi continues to position itself as a leading force in Kenya’s AdTech sector, ensuring that advertisers can leverage the latest tools and insights for greater campaign success.
