Genetec Inc., a global leader in enterprise physical security software, is set to present its latest innovations at Intersec 2025, happening from January 14 to 16. The company will demonstrate advanced solutions tailored to the Middle East and North Africa (MENA) region, a market projected to reach USD 3.0 billion by 2028, driven by rapid infrastructure growth and rising demand for AI-based technologies.
According to the Genetec State of Physical Security Report 2025, 46% of end users plan to implement AI-powered security features in 2025, a significant jump from 14% in 2024. This reflects the region’s increasing emphasis on AI to streamline operations, enhance threat detection, and automate processes. Unified security solutions, advancements in cloud technology, and data-driven insights are also expected to shape the industry in the coming years.
Advancing Security Solutions
At their Intersec stand (S1D16), Genetec will showcase their Security Center 5.12 platform, offering enhanced map features and authentication tools to optimize large-scale facility management. Another highlight is Security Center SaaS, a scalable, unified software-as-a-service solution combining video management, access control, forensic search, and intrusion monitoring.
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The new Cloudlink™ 110 device, enabling seamless transitions to cloud-based solutions, and the Genetec Operations Center, a pioneering work management solution for physical security teams, will also be on display.
Axis Powered by Genetec Expansion
Intersec 2025 will also feature the launch of new 4-door and 8-door Axis Powered by Genetec controllers, combining Axis hardware with Genetec’s access control software. These all-in-one devices simplify installation and maintenance while minimizing hardware footprint, making them ideal for space-constrained environments.
Commitment to Innovation
“Intersec is the perfect platform to showcase how Genetec is driving innovation in the physical security sector across the region,” said Firas Jadalla, Regional Director for the Middle East, Turkey, and Africa. “Our solutions address critical challenges while empowering organizations to enhance safety, operational efficiency, and resilience.”
Delegates can explore these innovations at Intersec 2025, with insights available in the full 2025 Genetec State of Physical Security Report. Visit Genetec at stand S1D16 for more details.
