Through a new streaming package, Telkom Kenya’s users can now access Boomplay’s extensive music catalogue for as low as Ksh299 ($2.50) a month. The offer will also give Telkom subscribers access to ad-free music and unrestricted downloads by homegrown artists such as Otile Brown, Nadia Mukami, Khaligraph Jones and Nikita Kering, as well as international artists whose music is available on the platform.
“This partnership is a great step in our journey to ensuring that music is more affordable and accessible to users across the country,” Boomplay East Africa managing director Martha Huro said. “With millions of subscribers on their platform, Telkom offers the ideal opportunity to enhance our vision of ensuring the African music ecosystem unlocks its full potential.”
The streaming package has three options: a daily offer of Ksh49, a weekly offer of Ksh159 and a monthly subscription going for Ksh299. The option selected will be charged from the subscriber’s airtime. Telkom Kenya marketing director Eric Achola said strategic partnerships such as this would help open up new possibilities for the content industry.
“With increased commoditisation of the internet, content is king and we are looking at leveraging our mobile data network to give our customers an unrivalled experience. “This tie-up allows for growth and subscriber retention for both partners through affordable data by Telkom and new content on demand from Boomplay,” he said.
This is Boomplay’s first partnership with a telco in Kenya.
Boomplay, Africa’s most extensive music streaming and download platform, has announced a partnership with Technology Company Telkom, enabling subscribers to enjoy more affordable music streaming and downloads on the Boomplay app. This partnership will make music more easily accessible to Kenyans, offering subscription packages that will enable Telkom users to access the over 75 million local and international songs on Boomplay for as low as KSh. 299 a month. This package will also give Telkom subscribers access to ad-free music and unrestricted downloads from artists such as Otile Brown, Nadia Mukami, Khaligraph Jones, and Nikita Kering, amongst other homegrown and international artists whose music is available on Boomplay.
”This partnership is a great step in our journey to ensure that music is more affordable and accessible to users across the country. With millions of subscribers on their platform, Telkom offers the ideal opportunity to enhance our vision of ensuring the African music ecosystem unlocks its full potential,” says Martha Huro, Boomplay’s Managing Director East Africa.
Her sentiments were echoed by Telkom’s Marketing Director, Eric Achola: “With increased commoditization of the Internet, content is king and we are looking at leveraging our mobile data network to give our customers an unrivaled experience. It is strategic partnerships such as these that will make this happen faster.”
He Added “This tie-up allows for growth and subscriber retention for both partners through affordable data by Telkom and new content on demand from Boomplay.”
This development is the streamer’s first partnership with a telco in Kenya.
Streaming music packages to be introduced will include daily at KSh. 49, weekly at KSh. 159 and a monthly subscription at KSh. 299, which will be charged from the subscriber’s airtime.
