Jumia has announced that its annual Black Friday promotions will last for a whole month this year. At a vendors event in Nairobi, Jumia CEO announced that this year Jumia Black Friday sale will last a Month starting from 13th November to 13th December.
The Jumia Black Friday deals are quite enormous, it is a period that offers are sold at a discount price rate. In order words, you get to purchase your favorite products, which range from home appliances, clothes to your cherished smartphones, all at a price below normal.
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Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1952, it has been regarded as the beginning of the Christmas shopping season in the U.S., and most major retailers open very early (and more recently during overnight hours) and offer promotional sales.
In Kenya, its Jumia that has popularized the day and many retailers and online stores have followed suit. But this year, Jumia customers will experience close to 80 percent cuts on deals on the platform during the period, Jumia Managing Director Sam Chappatte confirmed in an event where Jumia hosted its vendors.
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Jumia has more than 5000 vendors on the platform and this year, Mr. Sam guaranteed that they have been preparing the sale since January and chances of customer dissatisfaction experienced during the previous Jumia Black Friday sales have been minimized.
