The much-awaited English Premier League (EPL) season returned, and Guinness, the iconic stout synonymous with camaraderie and celebration, set the stage for an unparalleled matchday experience at K1 Klubhouse. Football enthusiasts were treated to an immersive encounter that redefined their connection with the sport, as Guinness rewarded their football expertise in the predict and win mechanic.
The event’s highlight was the grand reward for one consumer granted an exclusive matchday experience. A drone delivered a perfectly chilled Guinness, and a remote control, precisely timed for kick-off in the season’s inaugural match. The lucky fan also walked away with a 55-inch Television, a Guinness goblet, a Jersey and a Guinness bottle opener.
In addition, Guinness rewarded five consumers who participated in the predict and win the challenge with branded hampers for correctly predicting the scores of the first match between Arsenal and Nottingham Forest, which ended with a score of 2-1.
Guinness brings fans the Brightest Matchday experience at K1 Klub House
Guinness Marketing Manager Henrietta Reed reflected on the event, saying,
“We are thrilled to have created a matchday experience that united football fans and shared moments. The fans make matchdays, and Guinness knows that each fan brings something different to the table to make the Matchday Shine Brightest. Guinness has always been at the heart of football celebrations, and this weekend was a testament to that spirit.”
Guinness continues to be a pioneer in enhancing the way fans engage with football, creating moments that linger in the memory long after the final whistle. This unique matchday experience underscores the brand’s commitment to bringing people together.
About Guinness
First brewed by Arthur Guinness in Dublin in 1759, GUINNESS® has since become the number-one stout in the world and has been available in Kenya for almost 50 years.
GUINNESS® Foreign Extra Stout is the most full-flavoured, singular and striking, uniquely satisfying, brewed with extra hops and roasted barley for a natural bite. Bitter and sweet.
Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS®. GUINNESS® Foreign Extra Stout comes in a 300ml and 500ml dark-coloured bottle
