Sunday, May 26, 2024

Mega Growth launches new logo, new pack and ‘Goodbye Hair Breakage’ campaign

Co-Op post

Mega Growth, a leading innovator in hair care products and solutions, is thrilled to announce the launch of its exciting campaign, ‘Goodbye hair breakage’, that will help women aged between 25 to 45 years, avoid hair breakage and have their hair stay healthy from the scalp to the ends. This campaign is derived from a deep belief that strong healthy hair is not just about external care but also about the internal bonds that make every strand. “Mega  Growth is more than just a hair solution, it is a companion that understands and nurtures the  unique needs of the African woman, and walks with her the journey to strong beautiful hair”

Speaking during the announcement event held at Argyle Grand Hotel, Hair Care Brand Manager,  Margaret Muriithi, noted that the Mega Growth range of hair care products, containing natural oils and proteins, is research-backed and is designed specifically to strengthen African hair, protecting it against breakage.

“We understand the unique challenges faced by today’s African woman when it comes to achieving healthy and beautiful hair. That is why our scientists have been continuously researching to find out the causes of hair breakage and develop innovative solutions,” said Margaret. “That is why today  we are excited to announce this new campaign centered around our range of Relaxers, Daily Break  Free leave in strengthener, Deep Strengthening treatment, Oil and lotion products, all backed up by  cutting edge research, and now in a new refreshed Afrocentric pack, that will help strengthen the  beautiful African Hair, natural or relaxed, and avoid breakage.”

The campaign, “Goodbye Hair Breakage” will feature a new TV Commercial and key visuals to communicate Mega Growth’s functional attributes. This message will be disseminated in various channels such as trade, OOH, salons countrywide, TV, and digital media platforms.

Alongside the campaign, a brand-new logo for the Mega Growth brand and new refreshed packs for the range were unveiled. The new packs are Cleaner and Afrocentric, graced by beautiful African girls. It is also crisp with reduced clutter that depicts clear variant differentiation and is proudly able to compete and stand out from contemporary competitors.

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Margaret also noted Mega Growth’s commitment to providing quality products backed by research as a strong player in the hair industry.

The new Mega Growth collection will be available for purchase in cosmetic shops, leading supermarkets, and selected salons countrywide from mid-April 2024.

About Mega Growth: 

Mega Growth is a leading mid-tier, affordable premium brand majorly consisting of no-lye relaxers and hair maintenance products specifically designed to protect African hair against breakage.

Target Consumers 

⮚ 25-45, years old, Sec A, B, C1, and predominantly urban.

Brand offering.

Relaxers 1Touch up, 2Touch up, 6 Touch up.
Deep Strengthening treatment 250gms, 500gms
Leave In Strengthener-Break Free treatment-LIT 250gms, 500gms
Hair Lotion 236ml
Hair Oil 236ml

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