Safaricom has today announced its FY 2015/16 financial results posting a 19.6% increase in Net Income to Ksh s 38.1bn. Safaricom has maintained the leading position as Kenya’s most admired brand, with an overall brand equity score of 89% and a Net Promoter Score of 66%

M-PESA

The M-PESA revenue increased by 27.2% to Kshs 41.5bn with a continued user growth, 30 day active users at 16.6m, up 19.8%, the  international money transfers shot to Kshs 13.1bn, up 64%.  “M-PESA continues to be our key platform to drive financial inclusion. We will drive the growth of savings and loans, grow cashless payments for businesses through M-PESA and launch new innovative products”

Service

The service increased by +14% to Kshs 177.8bn. This was attributed to more subscribers using Safaricom’s products and services and 7.8% growth in customer base to 25.16m customers, despite removing 1.7m customers from the count

Mobile data

Mobile data revenue growth of 42.7% was driven by 21.5% growth in 30 day active mobile data users to 14.08m – now 53% of our customer base, 77% increase in mobile data usage per customer while average price per MB declined by 33% and 128% growth in smartphone users to 7.8m

SMS

There was a 10.6% growth in SMS revenue, driven by 14.0% growth in 30 day active SMS users to 15.23m, 24.1% growth in active SMS bundle users to 4.96m and growth in Premium rated services (Lottery and gaming)

The non-voice service revenue  increased by +26% to Kshs 86.9bn with M-pesa and Data  witnessing massive growth. The voice services on the other hand increased by 3.9%.

According to Bob Collymore, Safaricom’s  strategy is guided by the three strategic pillars of “putting our customers‟ first, providing relevant products and enhancing excellence in our operations. Safaricom will continue to ensure that customers have the best network through expansion, upgrades and quality improvement by building more 2G, 3G and 4G sites, upgrading WiMAX sites and rolling out our own fiber to more buildings and homes.”