Cadbury in Nairobi has launched it Give a Generous Voice Story Time campaign that saw partners and key thought leaders on early childhood education come together to unveil its homegrown audio library and launch a campaign encouraging storytellers to record their voices. The audio stories will be loaded onto an e-library at Cadbury Africa to allow families to enjoy story time with their loved ones.
According to a recent survey, 2/3 of parents feel they need to spend more quality time with their kids, but the demanding pace of life reduces their opportunities.
The Cadbury Give a Generous Voice to Story Time initiative aims to unite families by making storytime more accessible and enjoyable. Parents can step back from their busy lives and enjoy magical audio stories.
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Langa Khanyile, Mondelez ROA (Rest of Africa) Marketing Lead, says,
“As a brand that is rooted in the spirit of generosity and bringing people closer together, Cadbury has been on a three-year journey with the nation of storytellers to curate a digital library of 150 relatable children’s stories. The next stage of this journey is to bring these stories to life by adding African voices to the digital library and ensure that children throughout the continent continue to enjoy storytime.”
“Reading story books with my children is what has made my daughter walk around with a book, and my son become a proficient reader at the age of five! Storytime has made it easy for me to spend more time with them,” says Caroline Mutoko, a mother of two.
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Statistics from sleep therapists show that bedtime storytelling is a wonderful way to help children experience high-quality sleep.
With the rising consumption of social and digital media content and the increasing culture of endless scrolling among young children, using the Cadbury Library of Homegrown audio stories will make story time exciting. It will ignite a love for reading in our children—an opportunity for kids to enjoy more educational material that is good for their development.
Lunar Odawa, a psychologist based in Kenya who works with children, says that reading stories to children helps sharpen their memory, improve their reading skills and school grades, and promote social and emotional skills.
Many people in Africa grew up hearing bedtime stories from parents and grandparents, and bedtime was, perhaps, the best part of the day. However, the celebration and promotion of African culture have declined significantly over the years. Therefore, Cadbury’s digital library of Homegrown audio stories will introduce children to new experiences and concepts, opening the world around them and expanding their imagination and beliefs of what is possible.
You can also share the magic of story time by visiting the Cadbury library at https://www.cadbury.africa/
“We look forward to seeing the positive impact this initiative will have on us all and seeing them share many special moments with their loved ones.,”
Adds Langa Khanyile
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To enjoy story time with your family, visit www.cadbury.africa/
Cadbury has partnered with Njugush, Caroline Mutoko, Mama Olivek, Soila Soittara, Julie Nduva and Murugi Munyi. Sisi Africa is the publishing partner.
