By Bizna Brand Analyst
Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.
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- A blog helps create authority In your field. Blogging within your area of expertise can help reinforce your credibility as an expert in your field. For example, having a traveller blog about traveling tips makes the advice more reliable. Indeed, it is easier to believe someone who demonstrates some kind of expertise, than none. This has a huge impact on your brand and people will be more inclined to trust your products or service, especially when they recognize you as an authority on a certain topic
- Your blog fuels SEO (Search Engine Optimization). Search engines love valuable content and will reward you for it.
- You don’t have to be a professional designer. Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require advanced graphic skills.
- 60% of businesses who blog acquire more customers, according to various financial researches
- Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
- It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you stand for and what you’re all about.
- A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
- It can be fun. Blogging can be energizing, stimulating, and something you look forward to.
- Blog writing makes you think… about newsworthy topics, your industry, your customers and the world around you.
- A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.
- A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
- Blogging sharpens your business focus. To create a blogging strategy you must define who you are blogging for and why. A blog with no focus attracts no readers.
- Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger. It helps you be a leader, not a follower.
- You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
- Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
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