Even experienced pros can slide and make costly mistakes ones in a while. No matter how long you’ve been in the real estate business, we all fall into old habits and similar routines at some point. Mistakes are made, even by the most seasoned real estate agents. Here 2 most common ones.
Taking the client for granted
This is something you would never make the conscious decision to do, but it can happen if you run on autopilot for too long. You know what works, you have great processes in place and patterns of behavior that generate success. But even at cruise, your attitude dial needs regular adjustment. Remind yourself to step into your client’s shoes. Look at yourself through your competitor’s eyes.
Moreover, be observant. Don’t get distorted. Stay hungry. Always be smiling. Maintain high service levels, return calls and emails, follow up and act promptly for each and every client no matter what stage the relationship is in. Complacency is the enemy of progress.
Misunderstanding what a database is and what it can do
The mistake here is mistaking your database for your contacts list. These are people you’re currently in touch or have crossed paths with in the past few months. A database is more than the modern equivalent of an address book. It’s an information archive that you should be obsessed with and mining on a regular basis.
Ensure you have the disciplines in place to both collect the right information. In addition, create a variety of conversations with everyone in your database, regardless of how long they have been on it. Segmenting your database and staying in touch with appropriate messages has never been easier with the use of technology and software. People talk, which makes your database a passive customer service portal and lead generation tool when you use it to communicate in a structured and repeated way.
As an agent, your passion and enthusiasm for all things real estate should burn bright. I encourage you, to always be learning and love what you do
Thank you very much Felix! 2 mistakes we should all learn not to make.