By Bizna Brand Analyst
Facebook founder and owner Mark Zuckerberg ate Ugali and fish at the renowned Mama Oliech restaurant yesterday. Wow. You know what’s even better? He gave the restaurant a shout out on his Facebook page, where he has a whooping 78 million followers. Like how big a free endorsement can a business get? Mama Oliech should forever thank the person who recommended Zuckerberg to her eatery because the benefits she will accrue will last a lifetime.
What exactly are these benefits?
Foreigners visiting Kenya will always be curious about the restaurant
It’s said that celebrities and influential people have the ability to influence the buying decisions of others simply by what they choose to buy themselves. Booming business trends are seen wherever the world’s popular names choose to spend a few minutes of their time. When a well-known face endorses your brand, it automatically attracts a new target audience. People from all the world have seen Zuckerberg’s post and from now on, tourists and foreign dignitaries coming to Kenya will definitely want to check out what mama Oliech has to offer.
Locals who had brushed off the restaurant as average will now be interested
Having an influential person associated with your product or service provides your business with one important thing – credibility. Many people aspire to live like ‘the person who made it’. They want to mimic their lives and patronize the same brands they are using. There seems to be a universal psychological belief that if a big name is using this product then it must be good‘. When a normal person like me goes to eat at the restaurant, I can be able to recreate a little bit of that perceived glamour and inspiration for myself.
Mama Oliech has greater bargaining power now
The restaurant now has validation beyond doubt. Mama Oliech can even choose to increase prices and customers will still stream in. Just from this single occurance, the business has been translated from ordinary to high class. In today’s cluttered and competitive market, this is really a good thing.
Free media coverage
A celebrity name associated with your brand earns the respect of the media and always guarantees constant coverage. Apart from Zuckerberg’s endorsement, Mama Oliech will get plenty of free advertising all over the news and blogs. For at least a week, people will still be talking about what just happened with awe. The business might never even need any other kind of promotion for the rest of its existence, In all honety, luck doesn’t come better than that.
The brand position is now solid
With the recent proceedings, Mama Oliech restaurant has now cemented it’s brand position in the Nairobi restaurant industry. There will be no doubt as to who the leader fish delicacies is. From now on, the restaurant won’t be jostling for stomach space with its competitors. If the question is ‘Do you want good fish with magnificently prepared ugali?’ The answer will be quite simple. Go to Mama Oliech Restaurant and have your fill.
