Samsung is envisioning a world where technology can exist together with people to preserve this planet for future generations. For this reason, Samsung is encouraging South African consumers to join its “Everyday Sustainability” mission by taking small actions together for a better planet in their daily lives.
Samsung knows it cannot achieve its sustainability goals alone without people taking an active role. The company is therefore inspiring customer participation so that they can also play an equal part in this important journey towards a sustainable future. Samsung strives to create inclusive and social innovations that empower everyone to build a better tomorrow together.
Accordingly, Samsung is empowering everyone to make small and subtle changes in daily life, as these can have a significant impact as a whole on the environment. These small changes come together to make everyone’s lives more sustainable – that is Samsung’s story of sustainable energy.
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In the last few years, companies and consumers at considerable faced several challenges that included both the COVID-pandemic, most importantly, the acceleration of the climate crisis that is now threatening the sustainable future of humanity. These challenges served as a stark reminder that everyone needs to put in extra effort into securing a ‘sustainable future’.
Consumers nowadays also want to do their part and live more sustainably, but they do not think a climate-friendly lifestyle is easy. About 85 per cent of consumers worldwide see a gap between their current lifestyle and how sustainable they would like to be. Samsung also knows that drastic changes cannot happen overnight. However, it is committed to enabling more sustainable lifestyles for its consumers by continuously creating premium technology that lasts with more power and less environmental impact.
To achieve a better future together, Samsung advocates for consumers to make small yet meaningful changes daily. This is what Samsung calls:
“Everyday Sustainability”. The company believes that Earth Day, the globally recognised day commemorated in April annually, is an opportune time for everyone to protect the planet and demonstrate environmental support. This year, Samsung is building on its ecological strategy – its Planet-First philosophy, a goal towards “Everyday Sustainability”.
This environmental strategy is a comprehensive plan for Samsung to join global efforts to tackle climate change. The current ecological challenges and the upcoming commemoration of Global Earth Day have prompted Samsung to strengthen its governance further and ensure that ‘sustainability’ remains a top priority in all its business operations. For these reasons, South African consumers are requested to follow suit and join Samsung on its mission towards a sustainable future.
To overcome these challenges, Samsung believes everyone, including consumers, must commit to minimising the environmental impact and aggressively moving towards sustainable business and lifestyle practices. To achieve these ambitious goals, Samsung is bringing local consumers four new ways to live sustainably, focusing on Recycled Materials, Eco-Packaging, Energy Efficiency and Recycling or Upcycling. As part of this environmental strategy for 2023, Samsung’s brand product lifecycle journey is focusing on the following:
- Sourcing includes Recycled Materials – to expand the use of eco-conscious materials. Samsung is increasing the application of recycled plastic across various product categories. Also, Samsung MX Business aims to achieve its sustainability goals by incorporating recycled materials in all mobile products, eliminating plastics in packaging, achieving zero standby power consumption for smartphone chargers and zero waste to landfill by 2025.
- Production includes Renewable Energy & Chemical Management – an expansion of renewable energy factored into manufacturing. On chemical management – Samsung is developing alternatives for chemical substances and striving to minimise the negative impacts of hazardous substances that may enter its products, as well as chemicals used in the front lines of manufacturing on the health of customers and employees.
- Distribution now includes Eco-Packaging efforts & Logistical Optimisation – this process involves constantly applying eco-conscious materials to packaging. Samsung is replacing plastic and vinyl materials with paper and recycled materials to reduce the environmental impact of its product packaging. Also, Samsung is now reducing the volume and weight of packaging to mitigate Greenhouse gas (GHG) emissions in the transportation and shipping process.
- Energy Efficiency, Durability and Repair & Reuse in Product Usage – Samsung is reducing indirect GHG emissions through high-energy products and improving product performance. As demonstrated by its environmental strategy, Samsung’s commitment to sustainability was recently recognised when it received two 2023 ENERGY STAR® Partner of the Year Awards from the S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE).
- Recycling and Upcycling as well as Collection – this is where recyclables are separated by material for recycling. Through its latest Galaxy S23 Series, Samsung can deliver a high-performance device that meets the highest quality standards while using more recycled materials than any other Galaxy smartphone. The latest Galaxy S23 Series has used more recycled plastics and newly incorporated pre-consumer recycled aluminium and glass.
Every organisation is now entrenched in the technology giant’s “Everyday Sustainability” vision. Samsung firmly believes it’s competitiveness and sustainable growth go hand-in-hand with harnessing its technological solutions to preserve the environment and contribute to building a better world.
Social justice and Samsung’s brand initiatives focus on innovation and sustainability without compromise. Samsung believes that it is everyone’s responsibility to take care of the environment to make this planet a wonderful place to live in – that is why the company is advocating for all South African consumers to do their part and together – Re-Imagine A Better Planet!
