Telecommunication firm Safaricom has introduced two new neon smartphones to its Lipa Mdogo Mdogo program, which allows Kenyans to pay as they use devices.
The new 4G smartphones include the Neon Smarta and the more advanced Neon Ultra. The two devices come with a larger screen and enhanced camera performance and will be available from as low as Sh50 daily.
Customers can purchase them at the nearby Safaricom Shop or dealer outlet or via *544# under option 8 – Lipa Mdogo Mdogo.
“We are keen to enable more Kenyans enjoy the transformative power of the internet by availing affordable 4G devices through Lipa Mdogo Mdogo, which has already empowered over 1 million Kenyans to upgrade from 2G feature phones.”
“We also continue to invest in our network to provide our customers with the best connectivity across the country,” said Peter Ndegwa, CEO, Safaricom PLC.
Customers purchasing the two smartphones via Lipa Mdogo Mdogo will enjoy bundled data and minutes throughout the repayment period.
The Neon Ultra will be bundled with 120MB and 5 minutes daily, while the Neon Smarta will be bundled with 100MB and 5 minutes daily.
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Lipa Mdogo Mdogo is delivered in partnership with Android, Google’s operating system for internet-enabled devices. All smartphones on offer are loaded with a suite of Google Apps, including search, maps, Gmail, and YouTube.
They are designed to give users a great smartphone experience and empower them to access their favorite apps when on the move, to conduct business, get entertained, and stay connected.
Since its launch in 2020, Lipa Mdogo Mdogo has spurred 4G uptake in the country by upgrading customers from 2G feature phones to affordable 4G smartphones.
Data from the Communications Authority of Kenya shows that 21,228,953 Kenyans are on 4G, with the uptake recording a significant growth.
However, there are still 15,768,091 consumers on 3G, with another 15,768,091 consumers on 2G. This might be due to device costs being above a significant chunk of the Kenyan demographic’s budget.
Through Lipa Mdogo Mdogo, Safaricom has partnered with manufacturers such as Transsion, Samsung, and Nokia to include more smartphones.
The Neon range is designed to offer an optimal combination of screen size, battery capacity, storage, memory, and camera at affordable prices. Over the years, they have become one of the most popular smartphones in Kenya.
