Njoki Murira is one of the Kenyan content creators making millions by just creating funny, creative, and authentic videos and uploading them on TikTok.
According to media reports, Njoki who resides in Thika joined entrepreneurship after dropping out school due to lack of school fees.
She resorted to selling second-hand clothes popularly known as Mitumba to make ends meet, before diverting to content creation.
She shares various content showcasing village life while showing off her beauty. One of the videos trended earning her millions of followers.
In March last year, the 23-year-old shared a video showcasing a house she is building for her parents, proving that content creation pays.
“I used to sell mtush when I don’t get a customer, I do a dance video, and boom a video of me trended. My account was banned so the one I have now is a new one,” she said.
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“Don’t get it twisted TikTok is for fun, but I do earn from it. You can make videos for fun, and you can go live for fun too. It’s up to you.” She added
Murira revealed in the five months to March last year, she had earned a whooping Sh3.4 million via her TikTok live sessions.
“It’s been one year now divide the diamonds 6,803,013 by two. That’s the money I have earned from live TikTok I have been streaming for now 5 months.’’ She added.
Kenyan TikTokers make money from various sources including brand collaborations, song promotions, live streams, and its Creator Fund. The TikTok Creator Fund is the primary source of income on the platform.
To start earning from the Creator Fund, you should have at least 10,000 followers. TikTokers with this follower threshold plus 100,000 monthly views make between 2 to 4 cents for every 1,000 views from the TikTok Creator Fund.
Users who have more than 100,000 followers on the platform earn between $200 to $5,000 a month while those with more than 1 million followers earn between $40 and $50 for each video with 1 million views.
