Mulamwah’s wife, Ruth K, has taken to social media to reveal her first paycheck from YouTube after years of content creation.

On her Instastory, the mother of one shared a screenshot showing her estimated paycheck of Sh298,000. She encouraged others, especially women, to give their best in their endeavors and put God first.

“First YouTube pay. So YouTube pays. Thanks for the support always. Ladies, let’s uplift one another, and in all you do, work so hard no matter what. Hard work and God always.” She wrote.

Ruth, who welcomed her first child in February, has been sharing content back to back, sharing with her fans her pregnancy to motherhood journey.

Her YouTube channel, which was started in July 2021, currently boasts 93.1k subscribers and 76 videos, with the content creator aiming to hit 100K subscribers on her platform.

According to YouTuber Robert Ndegwa, popularly known as Thee Pluto, YouTube pays Kenyan content creators Sh100,000 for 1 million views.

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This, he says, is low compared to what content creators from the West make for the same number of views.

“One challenge we face as Kenyan content creators is the RPM (Revenue Per Mille) issue. Here is a quick one. An average amount YouTube pays you for 1 million views in Kenya is 100k, and an average amount a USA YouTuber gets paid for 1 million views is 1.2 million shillings.” Pluto stated.

RPM is a metric that represents how much money you’ve earned per 1,000 video views and is based on several revenue sources, including; Ads, Channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers.

Apparently, YouTube pays through the watch time hours that one gets rather than views in most instances.

While a video can attract a million views, it can create less revenue due to less watch time, with some viewers skipping ads or using ad blockers.

Previously, YouTube required content creators to have at least 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days to get access to monetization features.

The Google-owned platform later lowered the subscriber threshold to 500 subscribers, with a minimum of 3 public uploads in the last 90 days and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.