Safaricom today announced the launch of a nationwide customer engagement campaign aimed at bringing the telecommunications services provider closer to its subscribers.
The full year campaign will see Safaricom engage customers countrywide using a combination of entertainment and education, in an effort to deliver an improved customer care experience, appreciate subscribers and showcase the company’s range of products and services.
“This campaign reinforces Safaricom’s commitment to closing the gap between consumers and the brand. It is a sign of our pledge to our customers; we are showing them that we value them, that we are accessible and that we are interested in listening to them so that we can deliver products and services created with their needs in mind,” said Safaricom Consumer Business Unit Director, Sylvia Mulinge.
Speaking during the launch, which saw six caravans flagged off from the Railways bus station in Nairobi, Ms. Mulinge also added:
“This is about transforming the lives of the our customers by interacting with them at their doorsteps, giving them easy access to customer care and helping them make informed decisions when selecting the products and services best suited to their needs.”
Safaricom, which recently celebrated 15 years of operations, has adopted a regional approach that has seen the company devolve its operations to dedicate more resources to the counties.
The new approach is expected to enhance service delivery to customers across the country so as to ensure that the company’s investments in technology, products and services are made with the needs of different regions taken into account.
