After a successful Oktobafest and celebration of the month of beer in October, Kenya Breweries through its beer brands has kicked off the festive season celebration through a campaign dubbed holiday Beer Fest to signal the official entrant into the Christmas festivities across the country.
The campaign which kicks off this month with exciting offers for Black November across e-commerce platforms and various retail stores, will run into December. To enhance the consumer experience, the campaign will also include over 500 on and off trade activations across the country and five elevated experiences in selected outlets.
“The festive season is a time for family and friends to come together and celebrate the achievements through the year and we want to be at the center of those celebrations. Through Holiday Beer Festival campaign, we want to usher in the festivities in style by giving our consumers a chance to enjoy offers on our beers and elevated experiences.” Said Christine Kariuki, Marketing Manager, Tusker.
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During the two months of Holiday Beer Fest, KBL has scaled up e-commerce to ensure consumers are able to get the beer offers on various e-commerce platforms including Ke.thebar.com, Jumia, Chupa Chap Oaks & Corks, Front door, Glovo as well as Carrefour, Naivas, Quickmart, and Chandarana.
Throughout the month of October, KBL rewarded consumers with exclusive promotions, online flash sales and discounted experiences, making the offers accessible to all Kenyans and creating a sense of community.
This festive season KBL extends similar exciting offers on their products and looks forward to creating more experiences to connect with their consumers over the holidays. Details on the experiences will be available on the brand pages.
