Safaricom has called on parents to instil a culture of saving and investment in their children from an early age, emphasizing the critical role of financial literacy in shaping a financially responsible generation.
Speaking in Eldoret during the M-PESA Jr. NBA Tournament, which also featured a financial literacy training session for young players, Racheal Bosibori, Customer Journey Expert at M-PESA Go highlighted the importance of early financial education.
“It is very important for parents to introduce their children to the principles of saving as early as 10 years old. Today, through the M-PESA Go product, we are fostering financial literacy among young people by equipping them with the knowledge of how to manage money, how to budget, and save,” said Bosibori.
Safaricom: Driving Kenya’s future through innovation and social impact
The financial literacy training, organized by M-PESA Go during the regional tournament at Uasin Gishu High School Grounds, benefited over 450 young participants. The initiative aims to empower children with fundamental money management skills, ensuring they grow into financially savvy individuals.
The tournament features 40 teams, with more than 450 boys and girls competing in high-energy 5×5 knockout matches. Winners will walk away with smartphones and airtime, courtesy of Safaricom M-PESA
