KCB, in partnership with Mastercard, officially announced the winner of the KCB UEFA Mastercard Priceless Campaign during an award event held on 21st May at the Mastercard offices in Promenade, Nairobi. The campaign, which ran over several weeks, was part of a strategic collaboration between KCB and Mastercard to reward customer loyalty through exclusive, unforgettable experiences.
Gibson Okwara, a Nairobi-based tech entrepreneur and long-standing KCB customer, emerged as the grand prize winner of the KCB and Mastercard UEFA Priceless Campaign. His consistent use of the KCB Mastercard for business transactions during the campaign period secured him the top spot. With over a decade of banking history with KCB, Gibson’s participation and eventual win reflected the essence of the campaign, recognizing everyday customers who demonstrate loyalty and engagement with KCB’s digital banking solutions.
The grand prize was a fully paid luxury trip to Amboseli National Park, designed to offer not only relaxation but also a rare fusion of nature and sport. Gibson was accompanied by three of his loved ones on the once-in-a-lifetime experience. The trip package included a scenic hot air balloon ride with panoramic views of Mount Kilimanjaro, a guided game drive, a sundowner in the savannah, a curated bush dinner, and a unique live screening of the UEFA Champions League Final in the wild, a concept aimed at blending modern entertainment with Kenya’s iconic natural landscapes.
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The UEFA Champions League Final, one of the most-watched sporting events globally, was the centerpiece of the experience. By situating it in the heart of Amboseli, the campaign delivered on Mastercard’s promise of Priceless moments and KCB’s mission to make banking rewarding beyond just transactions.
The campaign represents KCB’s broader efforts to innovate around customer engagement, ensuring that banking is not just about financial management, but also about creating meaningful and memorable experiences for customers. It also reflects the growing importance of partnerships between financial institutions and global technology platforms in delivering value-added services.
With this successful campaign, KCB continues to set the benchmark for customer engagement in the Kenyan banking sector, reaffirming its position as a brand that not only understands its customers but also celebrates them in unique and impactful ways.
