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Nairobi, Kenya:Jiji, Kenya’s leading online marketplace, has once again been crowned Best E-Commerce Platform, marking multiple wins at the Digitally Fit Awards. The ceremony, held at the Argyle Grand Hotel in Nairobi, recognized top brands and innovators driving Kenya’s online economy.
Maureen Naliaka, PR Manager at Jiji Kenya, highlighted the significance of this milestone:
“Being named Kenya’s Best E-Commerce Platform multiple times is a true honor and a reflection of our commitment to making online commerce better for everyone. This milestone recognizes the impact we’ve made in supporting entrepreneurs and aspiring business owners. Our mission remains to make online selling simple, empower users with the tools they need to grow, and open more paths to self-employment.”
Kenya’s e-commerce market is growing rapidly. The International Trade Administration projects revenue in the market will grow by 16.4% annually by 2025. This is fueled by rising internet penetration, mobile payment adoption, and growing trust in online shopping.
A report by the Communications Authority of Kenya shares that mobile money subscriptions reached 45.4 million users (86.6% penetration) this 2025, underscoring how deeply digital payments are embedded in daily life.
Jiji secures double victory at prestigious awards
These trends highlight why Jiji continues to lead Kenya’s online marketplace sector. As mobile shopping and digital payments expand, Jiji streamlines the journey from posting to sale, helping sellers grow and buyers transact with confidence.
Maureen added:
“We’ll continue to adapt and introduce new features that help sellers and buyers. This includes our soon-to-be-launched Jiji Academy, an initiative with a free online course that teaches new and aspiring sellers how to grow their businesses. We’re also launching Jiji Delivery, a convenient seller-focused logistics solution. These add-ons will help sellers learn, sell, and deliver smarter. Buyers on the other hand, will shop smarter, making the entire journey from posting to purchase faster and easier.”
Since launching in 2019, Jiji has become a household name. The business is connecting millions of users across the country and setting the benchmark for simple, affordable, and innovative e-commerce.
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