Kenya’s leading online marketplace, Jiji, has launched its 2025 Black Friday campaign with the theme “Deals Like Water”. The campaign offers discounts of up to 85% off across thousands of listings this November.
The “Deals Like Water” campaign promises unmatched savings for buyers and massive visibility for sellers. This is making it one of the biggest digital shopping events of the year. From Phones & Tablets to Fashion, Electronics, Home, Furniture & Appliances, Kenyans can shop verified deals, compare prices, and buy conveniently, all from Jiji.
Commenting on the campaign launch, Maureen Naliaka, PR & Marketing Manager at Jiji Kenya, said:
“Black Friday is always a special time for shoppers. And this year, we’re taking it to another level. ‘Deals Like Water’ represents abundance. Real deals everywhere you look. Buyers can enjoy genuine discounts from verified sellers, and sellers can reach millions of ready-to-buy customers. It’s a win for everyone.” Maureen Naliaka, PR & Marketing Manager at Jiji Kenya.
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Jiji designed the campaign to benefit both sides of the marketplace. Sellers offering 15% discounts or more automatically feature on Jiji’s official Black Friday landing page. This would give them access to millions of potential buyers. Meanwhile, buyers can explore verified listings with up to 85% off, safe transactions, and the convenience of chatting directly with sellers.
With over 22 million internet users and 68.8 million mobile connections in Kenya, online shopping continues to surge. Jiji’s “Deals Like Water” campaign taps into this growing trend, offering trusted deals and the ease of mobile-first shopping that fits everyday life.
“We believe everyone deserves a good deal. That’s why we’ve made it easy and safe for every Kenyan to shop from wherever they are. Upgrade your phone, furnish your home, or find something special at the best price possible.” Maureen Naliaka, PR & Marketing Manager at Jiji Kenya
Jiji is running the Black Friday 2025 campaign throughout November. The platform invites shoppers to explore mouthwatering deals on the Jiji Black Friday page and enjoy Kenya’s biggest savings month.
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