Safaricom, in partnership with taxi-hailing companies, hosted drivers and riders to an event focused on empowering the transport sector to enable them to maximize their earnings. As part of the broader Shangwe @25 celebrations, marking Safaricom’s 25 years of impact and innovation.
The event brought together over 200 attendees, including drivers, riders, taxi hailing companies, partners such as DTB Bank, Turaco, NTSA, Centonomy, Vivo Energy Kenya and other industry stakeholders, to offer health check-ups, vehicle diagnostic checks, financial advisory sessions and partner-led engagements.
“Drivers and riders form the backbone of Kenya’s mobility ecosystem, and their daily
work keeps our cities moving. Through Bundle Ya Deree and Ofa Ya Boda, we are offering solutions that will keep them connected, safeguard their well-being and for financial security. This is our way of deepening engagements with this consumer segment” said Fawzia Ali Kimanthi, Chief Consumer Business Officer, Safaricom.
Bundle Ya Deree has an integrated value bundles from KES 500 weekly bundle to KES 2000 monthly bundle, comprising of data, minutes, subsidised insurance covering inpatient benefits of KES 30,000, a funeral cover of KES 100,000 and KES 15,000 for accident reimbursement, plus weekly fuel discounts, of KES 2 off per litre every Friday at Shell stations nationwide.
Safaricom: 25 years of touching lives and small businesses
Ofa Ya Boda on the other hand, has plans from KES 50 to KES 1,000, offering data, Kredo, free access to rider apps and Google Maps and subsidised insurance options relevant to boda riders. These propositions have been created to offer affordability, reliability, and essential protection to individuals working within the mobility ecosystem.
“As drivers, staying connected and protected is essential for our work. Bundle Ya Deree has made a real difference for me, especially the data and the insurance support. Having Safaricom coming to us, listening to us and celebrating us through this festival shows that they truly understand our daily challenges. This initiative motivates us to keep providing safe and reliable services to our customers,” said Raphael Masica, a Nairobi-based cab driver.
The Drivers and Riders Festival has been designed to deepen awareness and drive adoption of Bundle Ya Deree and Ofa Ya Boda by addressing the everyday needs of mobility workers. This is meant to equip the cab and boda community with a better understanding and experience of the value embedded in these propositions, while reinforcing Safaricom’s commitment to supporting their connectivity, safety, and financial well-being.
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