The World’s Best Airline is bringing iconic landmarks of Doha, including Hamad International Airport, in addition to on-board experiences, into the Fortnite universe for young travellers and gamers
Visitors can immerse in interactive fun-packed and adventurous experiences, compete alongside their favourite gaming content creators, and unlock exclusive Qatar Airways travel rewards
11 February 2026- DOHA, Qatar – Qatar Airways unveiled its first-ever digital destination, ‘QVerse Island’ in Fortnite, one of the world’s most popular digital environments. QVerse Island reimagines the capital of Qatar, Doha, by offering travellers a new, immersive way to explore the city while engaging with the airline’s brand experience.
The game starts at Hamad International Airport where players can interact with Sama, Qatar Airways’ digital cabin crew and explore various locations, including ‘The ORCHARD’. Once on the island, players will take on fun-packed, mission-based challenges guided by Sama, across Doha’s landmarks and other iconic attractions. The island is also studded with hidden spots for players to uncover ‘golden tickets’ that unlock the chance to win travel rewards and flights
Sama is a prominent digital figure across Qatar Airways’ platforms who plays a central role as the in-world guide in QVerse Island. Her presence in Fortnite strengthens the continuity of Qatar Airways’ digital identity that includes the airline’s immersive web experience, QVerse, online brand storytelling, experiential activations, and interactive environments. By guiding players, Sama is bringing the airline’s brand to a new digital space.
Travel intent is increasingly shaped through various digital channels, including social media platforms and immersive gaming environments. Qatar Airways, through the QVerse Island, is extending its presence to such ecosystems to actively engage with travellers long before they search for their next journey. By introducing Doha within Fortnite, the airline is ushering in a new era where virtual adventures are transformed into tangible travel experiences and rewards.
The launch aligns with Qatar Airways’ growing investment in next-generation digital experiences, including the rollout of Starlink connectivity – the fastest on a widebody fleet. The airline currently operates over 120 Starlink-enabled aircraft, making it the operator of the world’s first and largest widebody fleet equipped with the fastest Wi-Fi in the sky. Passengers onboard Starlink-powered flights can enjoy a faster-than-home Wi-Fi experience with up to 500 Mbps on an increasing number of routes across six continents, including flights to the majority of destinations served by Qatar Airways in the Americas and Australia*, and on prominent routes in Africa, Asia, Europe, and the Middle East.
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Together, QVerse Island, Sama, and Starlink represent the airline’s commitment to creating a connected, digitally-intuitive travel experience that begins long before take-off.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ title for an unprecedented ninth time at the 2025 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways was previously named the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024.
The airline continues to be synonymous with excellence, and has yet again received recognition for ‘World’s Best Business Class’, and ‘World’s Best Business Class Airline Lounge’. As the leading connector in the region, Qatar Airways has also been lauded with the ‘Best Airline in the Middle East’ title for the 13 time.
Qatar Airways recently received the Platinum performance recognition by Cirium, the leading aviation analytics organisation, for its reliability and operational performance. The recognition is a testament to the airline’s unwavering commitment to providing seamless and proven operations as part of its award-winning passenger experience.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘Best Airport in the Middle East’ for 11 consecutive years, as well as ‘World’s Best Airport Shopping’ for the third year in a row, as voted by Skytrax. Hamad International Airport has previously been named the ‘World’s Best Airport’ by Skytrax in 2021, 2022, and 2024.
