Nila Baby Shop founder Norah Muendo has reflected on her entrepreneurship journey from a hawker seven years ago to owning 7 branches across the country.
In a video on the Nila Baby Shop Facebook page, Norah recalled how she initially struggled to secure stock, attributing her success to God’s favor.
“Everything that happens gives you thoughts. Right now, we’ve flagged seven trucks of stock and that got me thinking because seven years ago I was struggling to get even one bag of stock from Gikomba Market. I believe it’s hardwork but so many people also work hard. There is just a way God does his things when revealing his favor,” she reflected.
The business lady announced the opening of Nila Baby Shop’s 7th branch in Nakuru, with the grand launch set for April 4, 2026.
“Grand Opening Alert! We’re opening our Nakuru branch on 4th April 2026 and it’s offers on offers all day long! Expect amazing discounts on your favourite baby essentials from comfy strollers, versatile carriers, cozy nursing pillows, adorable outfits, grooming kits, and more. We’re celebrating with price drops, bundle deals, and surprises you won’t want to miss,” Nila Baby Shop announced.
The new establishment located in Kenyatta Avenue next to Westside Mall in Nakuru, adds to the firm’s other branches in Nairobi CBD, Utawala, Mombasa, Kisumu, Eldoret and Meru.
Norah, has on many occasions reflected on her humble beginnings when she ventured in entrepreneurship in 2019.
In a past interview, she recalled how she started kids’ clothes business with a capital of Sh14,000, an idea that was bought out of her previous struggles in finding baby clothes during her first pregnancy.
The mother of three revealed she started as a hawker, before her husband gave her an additional capital of between Sh100,000 and Sh200,000, which she used to set up her first shop.
“I didn’t make much out of the initial Sh14,000 stock, I kinda gave up but my husband gave me another money that could help get another stock,” she said.
She utilized social media platforms like Facebook and WhatsApp to market her products. According to her, the secret to making it in the baby shop business is meeting customer expectations.
For dissatisfied customers, she has implemented an exchange program with full refunds to ensure customer satisfaction.
Norah, who has over 40 employees, advises aspiring baby shop owners to conduct market research, identify a market gap, and target specific clientele.
Additionally, she emphasizes the importance of prayer, believing that hard work alone is insufficient.
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