By Bizna Brand Analyst
Today, with the Internet so accessible, selling your products online a great way to connect with a wide audience. Here are reasons why online is the way forward!
A lot of people are lazy shoppers….but they don’t mind buying online.
That’s something many business owners never think about. A lot of people have money but they are lazy to go and look for what they want. if you give them the option of finding what they want online and delivering it to the, they will be more than willing to spend.
Online means your shop is open 24 hours.
Whilst street stores have opening and closing hours, opening an online shop makes your products or services accessible 24/7. You can communicate with a customer even 10 pm in the night with no worries at all. The saying ‘earn as you sleep’ most definitely applies.
Low costs needed to start
Building a website does not require big investments. There are many low cost tools available today, which can help you create sites from very scratch. Web designers are also no thtta expensive as they used to be back in the day. And for the website, you’ll be paying yearly unlike a shop where you have to pay rent monthly.
Accessibility
Access to the Internet across the country has dramatically increased over the years and continues to do so with a huge rise in potential customers for your products. With more and more people choosing to use mobile devices to browse sites, a fully responsive online shop will maximize your chances of success.
You can manage things easily.
The most important part of an online shop is selecting your products. After that, the options available for getting set up online are endless. After choosing your platform, and getting set up, tools and online resource make running your online shop straightforward from pricing through to monetary transactions and promotions all from the comfort of your own home.
Cost effective marketing
With so many options available online to promote your business from Facebook to Whatsapp groups to SEO, it is easy to see why more expensive marketing methods are in decline. Once your shop is set up, taking advantage of low cost and even free marketing options couldn’t be easier!
Follow up/future conversion
When someone walks out of a shop without purchasing, they may or may not return to buy. Online shopping works the same way and abandoned shopping carts are all too common. The difference is that online there are a variety of tools that allow you to remarket depending on what the customer might have viewed- the perfect way to bring people back to your site.
