DKT INTERNANTIONAL MAKES ENTRY INTO KENYAN REPRODUCTIVE HEALTH MARKET
- Kenya has experienced many overall success, but the country is still struggling with slow progress on sexual and reproductive health.
- DKT International launches condom brands KISS and FIESTA, Oral Contraceptives, Emergency Contraceptives, Intrauterine devices and Injectable.
- In 2016 DKT International served 33 million couples, provided 604 million condoms, 88 million cycles of oral contraceptives, 25 million injectable contraceptives and 5 million intrauterine devices.
- DKT International’s core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing.
DKT INTERNANTIONAL MAKES ENTRY INTO KENYAN REPRODUCTIVE HEALTH MARKET
Products unveiled include kiss and fiesta condoms, oral contraceptives, emergency contraceptives, intrauterine contraceptive devices and injectable contraceptives.
DKT International, one of the largest private providers of family planning products and services in the developing world, today unveiled its brands in the Kenyan market at an event held at the Sarova Stanely Hotel, Nairobi Kenya. The Kenyan office will also serve neighboring Uganda.
DKT launched its condom brands Kiss and Fiesta, oral contraceptives, emergency contraceptives, intrauterine contraceptive devices (IUD’s) and injectable contraceptives.
The contraceptive pills, Injectable and intrauterine devices will available in different variants brand name Lydia. The condom range of products will be available in different variants and price points to meet the needs of consumers across all demographic profiles.
The move into Kenya reflects DKT’s continued commitment to provide safe and affordable options for family planning and HIV prevention. In addition, meet the unmet need for contraception and family planning services even as the contraception Prevalence Rate (CPR) continues to increase. The CRP in Kenya and Uganda is 58% and 27% respectively which clearly depicts a huge gap in access to inexpensive modern contraception. A large inequality discrepancy exists throughout the country between rural and urban populations, and between countries. Unmet needs remain the highest among youth and low socio-economic groups. DTK’s products seeks to bridge this gap.
Speaking during the launch, DKT Managing Directors Mr. Collin Dick said, “We intend to provide affordable contraceptives.” Already DKT is offering 8 different variants of condoms to cater to diverse groups of people. “The same is true for our contraceptive pills and intrauterine devices” concludes Dick.
During the launch ceremony, the Chief Guest, Ministry of Health Deputy head, reproductive health senior deputy director of medical services Dr. Stephen Kaliti lauded the move terming it a very timely one as the government makes greater commitment to family planning through key government strategies and plans in order to promote voluntary contraception. In addition, fulfill its commitment FP2020 made at the 2012 London Summit.
“With Kenya’s bulging population, there is a need to improve the Contraceptive Prevalence Rate (CPR). We would like to see DKT’s global impact replicated in this market” he added.
Amoth further emphasized that Family planning is a “win – win” for both health and wealth. “Empowering people, including youth, with knowledge about family planning and access to services will improve health and well-being and pave the way for a more prosperous Kenya” he echoed.
Since inception, DKT International has been promoting family planning and HIV prevention with programs in the world’s most populous countries that contain 60% of the world’s population.
DKT also unveiled its campaigns for the condom brands during the launch. It intends to leverage its social marketing expertise using culturally relevant marketing and educational campaigns.
Across all countries of operation, DKT works with health workers and clinics that provide family planning products, information and services.
“We will introduce brands that are interesting, inspirational, fun and of high quality and value, and the extension of our services into Kenya demonstrates this. With our heritage, we have the capacity and expertise to offer these services to all Kenyans,” concluded DKT’s Managing Director.
For more information, visit dkteastafrica.org
