Here’s a term for you to think about – ‘thin slicing’. Whether you’re doing business in Kenya or somewhere far across the globe, what this essentially means is that first impressions matter. A study by the USA’s Princeton University found that it takes only a snap second to judge the appearance of someone or their premises and the same applies in business.
It’s already well known that you can influence people’s impressions of you, with your choice in clothes and cars affecting perceptions. This is true for business, too. If you’re a business owner, first impressions can have a huge impact on how successful you become. Business is booming in Kenya and the rest of East Africa, creating huge competition – so, what your appearance and first impressions say about you could be crucial to getting your edge in the market.
The Premises
What’s the first thing a potential client sees when it comes to your business? If they’re walking down the road, it’s the premises. You want to construct an environment that’s conducive to the image your company is trying to get across. Whatever you do, make sure you keep your premises clean – in no way should your desired image involve dirt.
Cleanliness aside, think creatively about what you want to convey to your customer about your company. This could be smooth, clean areas for a technology business. Or, in the case of this Rwandan travel business, thatched roof to signify wilderness. Think of a cogent style for your business and you’ll find clients pulled in at the first look.
Benefits of Remodeling
Even if you feel your premises are sufficiently compelling and your figures are looking alright, you might find benefit in investing in a remodel or refurbishment. This could be implementing a new, more market-appropriate theme to your business. Or, it could be to develop a particular reputation. It’s a great time to look at new, possibly eco-friendly solutions, too, given the pressure on green solutions globally.
Attracting The Clientele
When revamping or honing the identity of your business, it’s also important to focus on what the first impressions of your business will attract in terms of the type of customer. For this, the emphasis is in the text you advertise your business with and how you go about advertising that. Take, for example, the new Naivasha Kiboko Luxury Camp, which has demonstrated that attracting the target audience is about using terminology and outward facing elements that tie in with what their audience desire.
The bottom line is that first impressions are very important. From the facade of your business, to what a customer sees through the window or on the internet. Having everything clean, working properly and tuned to the market you’re hoping to tap will see your business flourish.
