- Focus on the audience
Most entrepreneurs worry, “How will I look on stage?” They focus on themselves. Successful entrepreneurs think differently: they don’t focus on themselves, they focus on the audience.
World-class speakers ask, “What do I want the audience think, do or feel differently after my presentation?” Focus on sharing your message with the audience and you will become more successful.
- Engage
The scarcest commodity in the business world is attention. If you’re a boring speaker, the audience will check their emails or think about where to have dinner tonight. To grab the audience’s attention, you need to keep them engaged.
One easy way is to engage people’s emotions: ask questions, tell stories or play a short video. The more engaging your presentation is, the more attention you can get from the audience.
- Be conversational
Have you ever heard presenters using buzzwords such as “leverage” and “synergy” to make themselves sound more professional? These words are meaningless.
Successful entrepreneurs avoid buzzwords. They use simple words to make sure that everyone understands what they say. To get your point across, use simple words that even a 10 year old can understand.
- Tell powerful stories
Stories are powerful because they engage people’s emotions. When you engage people’s emotions, they will pay attention and be inspired to take action.
Stories help you stand out from the crowd. The best stories are usually from your personal experiences because you know them best and nobody can challenge you.
source:entrepreneur
