Diamond Trust Bank partners with Jumia for Black Friday Campaign

Diamond Trust Bank partners with Jumia for Black Friday Campaign

Diamond Trust Bank and Jumia have announced a partnership aimed at enhancing cashless payment on the e-commerce platform when purchasing during this year’s Black Friday Campaign.

Jumia consumers will enjoy savings of up to 80% on millions of products on the Jumia App during this year’s Jumia Black Friday dubbed The Biggest Sale of the Year, set to kick off from 6^th – 30^th November. Additional discounts of up to Ksh. 1,500 will be awarded to consumers who shop using their DTB Mastercard or DTB m24/7 app at checkout.

Jumia expects 25% of Kenya’s active internet users to visit the platform during this year’s Black Friday event to secure deals ahead of the shopping season.

“Black Friday is the biggest sale of the year – and all about saving customers money. We expect the event to be very relevant for customers, as people are feeling the economic pressure of COVID-19 and looking for value. We have been working closely with thousands of partners to prepare the event this year and are happy to welcome DTB as Title Sponsor. In addition to helping make Black Friday happen, DTB is offering great value to our customers. Those with DTB accounts will get additional discounts when transacting with their cards. Don’t forget the biggest deals will be exclusively on the Jumia App – so download it now!” said Sam Chappatte, Jumia Kenya CEO.

App-only deals will include discount vouchers, flash sales, Free Delivery from top brands and crazy give-aways (including a year’s rent and a car).

 “Our goal is to facilitate convenience and safety for the consumer, by providing the DTB digital payment services as they enjoy the Jumia deals .Consumers interested in the deal are welcome to open a digital account with DTB, by downloading the DTB m24/7 app on the Google Playstore or iOS App store, following the steps outlined and within 5 minutes set up an account to enjoy a discount of up to Ksh. 1,500 from DTB, in addition to the Jumia deals. “said Farouk Khimji, DTB Head of Products and Marketing.

“Existing DTB customers can also use their DTB Mastercard or DTB mobile banking service at check out to enjoy extra discounts” added Mr. Khimji.

Jumia Black Friday has over the years been widely seen to help digitize the economy – providing a reason for customers to log on, shop safely while social distancing & save time and money.

More details on Jumia Black Friday

• Black Friday is the biggest sale of the year – and all about saving customers money
• Jumia Black Friday starts from Friday 6th November to 30th November up to 80% discounts
• Midnight Kick off on 5th at 11:59PM!. 59 bob flash sale! All deals live from midnight
• Relevance: to customers, as people are feeling the economic pressure of COVID-19, and looking for value
• Partnered with thousands of brands to prepare for Black Friday, and are happy to welcome DTB as Title Sponsor
• We support cashless and contactless payments to help reduce spread of COVID-19
• 4-Black-Fridays in November (6th, 13th, 20th 27th) – New deals every Friday driving peak customer visits throughout the event
• App-only deals will include: discount vouchers, flash sales, Free Delivery from top brands and crazy giveaways (including one year’s rent and a car up for grabs!)
• Some exciting deals already sealed are!
  • • Pampers Jumbo pack – 1,099 from 1750 (37%)
    • Jameson 750ml – 1,100 from 2100 (47%)
    • 24″ CTC LED TV – 6,599 from 8999 (27%)
    • Xiaomi Redmi 9C 3+64GB – Most affordable 64Gb In market – 11,799 from 13,399 (12%)
    • Maybelline FS 50% off
    • Vitron 43 Smart – 21,999 from 28999 (24%)