TikTok content creators, often known as TikTokers, have discovered multiple streams of earning income through the platform. These can include collaborations with brands, sponsored content, the sale of merchandise, and engagements through live streams.

The platform launched internationally in 2017 and gained popularity in Kenya in 2019. It quickly becoming a force for what’s hot in culture, fashion, politics, dance, and music.

The short video platform has attracted a sizeable chunk of Gen Z users, with the successful ones turning into entrepreneurs.

Alma Mutheu is one of the few Kenyans who have harnessed the power of having a huge following on the platform. She is a Kenyan actress and brand influencer.

She has leveraged the power of TikTok by building a loyal audience, earning her millions in the process.

In a YouTube interview with media personality Oga Obinna, Alma revealed that she has made over Sh. 2 million by navigating through the platform. This showcases the monetization opportunities that the platform offers.

After her statement, Kenyan critics were quick to challenge and dismiss her, terming it impossible to make such an amount.

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“It’s not like I woke up and made Sh. 2 million. What I meant is from when I joined TikTok…actually when I started getting endorsements till when I made that video I had made over Sh. 2 million,” Alma Mutheu clarified in a later interview with Mercy Ndaru.

She went on to reveal that the amount she has made on TikTok is actually more than Sh. 2 million. She was shocked that a section of Kenyans thought she was lying. Alma maintained that content creation pays handsomely.

“To be honest, the amount of money I have made is even more than what I mentioned because since I started getting endorsements till now the amount of money I have gotten is huge…I can’t mention it now but I calculated it all and it is actually more,” she added.

She advised TikTokers who were doubting her statements, to work on their strategy and stick to it. She stated that she joined Tiktok in 2019, back when it was known as Musically.

“I didn’t even know what Tiktok was. That was in 2019. At the time, it was called Musically. I don’t even know, sometimes I say it’s God,” she said.

“Like when I was just starting I was seeing what people were doing then I decided I will also try to do my thing.”