Deluxe Trucks & Buses East Africa, the official distributor for Ashok Leyland trucks and buses in Kenya has appointed a new General Manager as it gears up for growth in the highly competitive road transport sector.

With over twenty years of experience in the automotive industry, Mr Hussein Kamal joins Deluxe Trucks and Buses, a subsidiary of Simba Corporation from Truckmart Africa following a 5-year stint as the General Manager for after-sales. He brings a wealth of knowledge and enthusiasm to his new position which includes an extensive understanding of the Kenyan market dynamics and Ashok Leyland products.

“My vision for Ashok Leyland in Kenya is to elevate customer satisfaction through enhanced after-sales assistance, which remains the cornerstone for trucking business excellence in this market. We will fortify our dealer network and enhance training initiatives for customers, supported by aggressive marketing strategies towards establishing Ashok Leyland as the leading commercial trucking brand in Kenya,” he said.

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In his role, Kamal is Charged with strategic leadership, business operations and growth of the Ashok Leyland brand in Kenya while also overseeing the overall performance of the business, and reporting to Naresh Leekha, the Group Managing Director of the Motors Division at Simba Corporation.

“We believe that Kamal’s comprehensive industry and technical acumen, coupled with an unmatched familiarity with Ashok Leyland positions him well to steer Ashok Leyland’s expansion in Kenya”, said Naresh Leekha.

The appointment comes at a time when the local market is witnessing a growing demand for high-quality and cost-effective automotive products, a niche where Ashok Leyland excels with its competitive pricing alongside a 5-year warranty on service and parts for new vehicles.