A dusty garage. A stack of baseball cards. A woman at a flea market, flipping through vintage postcards. A guy with a shelf full of Lego sets still in their boxes. All of them have something in common, even...
Safaricom has today announced a KES 25.8 million sponsorship for this year’s Rhino Charge event, set to take place on Saturday, 31st May in Baringo County.
This marks a significant increase from last year’s KES 15 million sponsorship, underlining Safaricom’s...
M-Pesa Foundation has committed KES 254 million in the third phase of its medical camp programme. The programme, which was launched in 2023, has impacted over 160,000 people across 47 counties.
Phase three of the programme will see the Foundation...
NCBA and Strathmore Business School (SBS) certified 38 small and medium enterprise (SME) NCBA customers after taking part in the Enterprise Development Programme (EDP). The cohort comprised entrepreneurs from diverse sectors, including manufacturing, retail, agribusiness, logistics, and professional services.
The...
Eight-time Kenya Chess Premier League Champions KCB Chess Club resumed its league fixtures on a high with a commanding display during the two-day Premier League action in Kisumu.
KCB registered three victories, winning 3-2 against Victoria Warriors Chess Club and...
The four-ball of Nicholas Korir, Leonard Kiplangat, Munga Marisoi and Benson Magolo returned a combined score of 104 points to be crowned the overall winners of the seventh leg of the KCB East Africa Golf Tour at the Kericho...
KCB Foundation has partnered with Nyamira County to jointly contribute KShs. 30 million, on a 1:1 ratio to roll out the KCB Foundation 2Jiajiri vocational youth skilling programme, which seeks to technically equip the youth and create direct and...
Kericho Golf Club, nestled in the heart of the tea-rich highlands, will play host to the eighth leg of the KCB East Africa Golf Tour as over 250 golfers converge at the lush course for a competitive tournament this...
Eight-time Kenya Chess Premier League Champions KCB is gearing up for the return of league action scheduled for this weekend in Kisumu County.
The team will square it out with Victoria Chess Club on Saturday and Maven Chess Club on...
Sports Sponsorships Funded by Betting Revenue
Betting revenue is becoming a major source of funding for sports sponsorships. With traditional sponsorships often limited, betting firms are stepping in to support clubs or events. This funding improves visibility and draws fans...
