Wednesday, October 9, 2024

Bavaria Smalt debuts with a cause in partnership with Eliud Kipchoge

Bavaria Smalt debuts with a cause in partnership with Eliud Kipchoge

Royal Swinkels is proud to announce the launch of Bavaria Smalt in Kenya, offering a refreshing and healthier alternative to traditional carbonated soft drinks. Produced locally and crafted with natural ingredients, Bavaria Smalt symbolises the brand’s commitment to uplifting Kenyan communities through local production and job creation.

As a premium malt-based carbonated soft drink, Bavaria Smalt is made with only the finest natural ingredients, providing a refreshing alternative to regular carbonated soft drinks.

“We are excited to bring Bavaria Smalt to Kenya, a product that aligns with the health-conscious preferences of today’s consumers,” says Philip Njoroge, Regional Manager for East Africa at Royal Swinkels. “We are further excited to be supporting the growth of the local manufacturing economy by producing Bavaria Smalt right here at home. This allows us to not only offer a high-quality beverage but also create job opportunities, supporting the Kenyan economy.”

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Locally produced by Royal Swinkels in partnership with Sierra Premium Breweries, this collaboration creates jobs, fosters national pride, and ensures Kenyans enjoy a premium product at an affordable price. The “Doing Good for Kenya” initiative is a vital part of Bavaria Smalt’s mission, aligning perfectly with Royal Swinkels purpose of “Seeing the world as our family.”

Bavaria Smalt has joined forces with world-renowned marathon champion Eliud Kipchoge, a figure whose endurance, excellence, and dedication inspires millions, signifying the brand’s commitment to making a real difference locally. Together, they shall be championing the “Doing Good for Kenya” initiative, a movement that ties each can of Bavaria Smalt sold to tangible community development. With every purchase, a portion of the proceeds goes directly to the Eliud Kipchoge Foundation, supporting educational opportunities for children across Kenya and uplifting communities in need.

Philip Njoroge adds, “In Eliud Kipchoge, we’ve found the perfect partner to drive this vision forward. His values of community upliftment reflect everything Bavaria Smalt stands for. Together, we are committed to promoting healthier living, celebrating the spirit of Kenya, and making a lasting impact. As Eliud continues to inspire millions, Bavaria Smalt is proud to stand beside him, empowering every Kenyan to be part of this movement. With each can sold, we are not only quenching thirst but helping to build a brighter future for Kenya. Together, we are raising a toast to hope, endurance, and the belief that every sip can make a difference”.

Bavaria Smalt is available at supermarkets and retail outlets across the country. It will retail at KES 130 and KES 170 for the 330ml and 500ml cans respectively.

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