Samsung Electronics East Africa has introduced the Bespoke Top Mount Fridge (TMF) into the Kenyan market. The TMF refrigerator, quite popular in other global markets, combines elegant design with a full range of Bespoke colour and texture options to help give every kitchen unique and stylish decor. Equipped with the latest freshness technologies and energy saving, it makes food storage convenient, efficient and flexible.
“These days, customers expect appliances to go beyond their basic functions,”
Said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics.
“With a wide choice of colours and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax™, users can enjoy the next level of kitchen experiences by storing their food at peak freshness, all while saving energy and keeping the living space looking beautiful.”
Flat Door Design with a Range of Expressive Colors for a Unique, Stylish Look
The Bespoke TMF refrigerator’s flexible design options help customers realize the unique aesthetic of their kitchen. With a range of Bespoke colours and finishes to choose from and an elegantly simple modern flat door design, its stylish finish helps bring the colours of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, colour-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer baked terracotta’s warm, matte finish.
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“We understand that every home is unique, and the Samsung Bespoke refrigerators are designed to cater to this diversity. The Samsung Research and Development team has worked tirelessly to ensure every detail is handled. The result is a product that we are extremely proud to introduce to this market,”
Said the Head of Consumer Electronics at Samsung Electronics East Africa, Mr Samuel Odhiambo,
“With the Bespoke refrigerators, Samsung has taken customization to a new level. The Bespoke refrigerators allow you to choose from various colours, materials and finishes to perfectly match your home’s décor. The goal is to provide Kenyans with a refrigerator that not only meets their functional requirements but also adds to the aesthetic appeal of their home.”
To complement this range of colours and finishes, the Bespoke TMF refrigerator’s clean, contemporary flat door design features streamlined recessed handles that do not protrude or get in the way. With recessed handles and an innovative, refined design, the Bespoke TMF refrigerator enriches colour schemes and fits in seamlessly with existing kitchen furniture.
Effortless Energy Saving with AI Energy Mode
SmartThings Energy’s AI Energy Mode uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide valuable insights through the SmartThings app to help the user proactively save energy.
Why customers should consider the Samsung Bespoke Refrigerator
Users can monitor consumption cost estimates and better understand how they use their fridges. This usage statistic can be viewed daily, weekly or monthly, according to the user’s preferences. Suppose an estimated monthly electricity bill exceeds preset targets. In that case, SmartThings alerts users by recommending switching to AI Energy Mode, reducing energy use by up to 7% with just the press of a button.
Optimal Fresh+: Locking in Freshness and Flavor through Innovative Technology
The Bespoke TMF refrigerator’s Optimal Fresh+ compartment offers four distinct refrigeration modes and can keep food fresh for up to twice as long as standard cooling.
Located in an independently controlled drawer installed at the top of the fridge, the four unique temperature modes, Fridge, Meat & Fish, Soft Freeze and Power Cool, are designed to store different food types efficiently and optimally.
The Fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli. If users want to store unfrozen meat, fish and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1℃. If users are looking for an even longer storage time without complete freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4℃. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly.
With the dedicated Optimal Fresh+, the Bespoke TMF refrigerator lets users store all kinds of foods flexibly, making storing numerous food types simpler and more convenient.
More Space Inside, Same Size Outside with SpaceMax™
To give customers more freedom in how much food they can keep fresh at once, the Bespoke TMF refrigerator has 20 litres more storage capacity than previous models with no extra exterior bulk.
The Bespoke TMF refrigerator is designed with unique SpaceMax™ technology that uses high urethane insulation to allow for much thinner fridge walls without compromising energy efficiency. This gives the Bespoke TMF refrigerator plentiful drawer and shelf space for foods of many shapes and sizes, all while retaining the sleek, streamlined look of its design.
To learn more about the innovations the Bespoke TMF refrigerator delivers in freshness and connectivity and the freedom it offers users regarding colour choice and appliance management, visit Samsung.com. The Refrigerator is available at authorized Samsung Retail stores in all major towns in the Country. You can also purchase it from the Samsung online store using this link.