To try and get an idea of the website visiting habits of Kenyans online, I recently checked out the Kenyan top 500 most visited websites list at website ranking service Alexa.
Among the insights the data provided are:
A. Most websites in Kenya are largely International
The top 500 websites list in Kenya is dominated by International websites. The International websites are 382 (76%) as compared to Kenyan owned websites at 118 (24%).
B. Top 10 Kenyan websites
Foreign websites also dominated the top 10 most visited websites list.
1. Google.com
2. Facebook.com
3. Yahoo.com
4. Youtube.com
5. Google.co.ke
6. Ask.com
7. Twitter.com
8. Citizentv.co.ke
9. Standardmedia.co.ke
10. Nation.co.ke
C. Kenyan blogs are popular in the Kenyan online space
Kenyan blogs dominate the list of top Kenyan owned websites with 31 entries which comes to 27%. The top blog list is dominated by entertainment and gossip blogs.
The top Kenyan blogs are below
1. kenyan-post.com
2. ghafla.co.ke
3. nairobiwire.com
4. tuko.co.ke
5. niaje.com
6. mpasho.co.ke
7. kenyans.co.ke
8. techweez.com
9. biznakenya.com
10. techmoran.com
11. theafricanewspost.com
12. nairobigossips.com
13. hapakenya.com
14. futaa.com
15. kenya-today.com
16. potentash.com
17. brostalk.com
18. hekaheka.com
19. Nyumbanitv.com
20. Kasanews.com
21. Kachwanya.com
22. naibuzz.com
23. Kenyayote.com
24. Mobitrends.co.ke
25. Politics.co.ke
26. Trendingpost.co.ke
27. Soka.co.ke
28. Bikozulu.co.ke
29. Lovelykenya.co.ke
30. Enews.co.ke
31. News-kenya.com
D. Domains top Kenyan websites use
The top websites in Kenya prefer the .KE domain with 71 (61%) websites using it against 46 (39%) for international domains. Government agencies and education institutions lead in .KE domains usage while blogs lead in the International domain usage.
E. Website of note
somalidocs.com is at no. 466 in Kenya. What is notable about is that it’s a niche website that mostly targets the Somali community but still managed to be popular.
F. Top Kenyan owned websites
The top Kenyan owned websites are as below:
1. citizentv.co.ke
2. standardmedia.co.ke
3. nation.co.ke
4. jumia.co.ke
5. kra.go.ke
6. sportpesa.com
7. safaricom.com
8. olx.co.ke
9. brightermonday.co.ke
10. kenyan-post.com
11. sde.co.ke
12. kenyamoja.com
13. careerpointkenya.co.ke
14. the-star.co.ke
15. helb.co.ke
16. ecitizen.go.ke
17. ghafla.co.ke
18. nairobinews.co.ke
19. safaricom.co.ke
20. tsc.go.ke
21. ku.ac.ke
22. uonbi.ac.ke
23. nairobiwire.com
24. mu.ac.ke
25. capitalfm.co.ke
26. kenyancareer.com
27. tuko.co.ke
28. ghris.go.ke
29. softkenya.com
30. niaje.com
31. mpasho.co.ke
32. pigiame.co.ke
33. elitebetkenya.com
34. teachersonline.go.ke
35. kenyaplex.com
36. eacdirectory.co.ke
37. jobwebkenya.com
38. kenyabuzz.com
39. kcbbankgroup.com
40. lamudi.co.ke
41. mku.ac.ke
42. nhif.or.ke
43. cheki.co.ke
44. kenyalaw.org
45. kilimall.co.ke
46. kenic.or.ke
47. kenyans.co.ke
48. kenya-airways.com
49. rupu.co.ke
50. techweez.com
51. biznakenya.com
52. techmoran.com
53. orange.co.ke
54. theafricanewspost.com
55. equitybankgroup.com
56. jkuat.ac.ke
57. nairobigossips.com
58. hapakenya.com
59. property24.co.ke
60. treasury.go.ke
61. maseno.ac.ke
62. wazua.co.ke
63. futaa.com
64. judiciary.go.ke
65. n-soko.com
66. kenya-today.com
67. potentash.com
68. kaymu.co.ke
69. bake.co.ke
70. buyrentkenya.com
71. brostalk.com
72. newkenyanjobs.com
73. jambojet.com
74. hekaheka.com
75. revenue.go.ke
76. autobazaar.co.ke
77. kenyanvacancies.com
78. Yellowpageskenya.com
79. Knec.ac.ke
80. Nyumbanitv.com
81. Kemu.ac.ke
82. safarimasaimara.com
83. Mmust.ac.ke
84. Kasanews.com
85. Egerton.ac.ke
86. Studyinkenya.co.ke
87. Strathmore.edu
88. Kachwanya.com
89. naibuzz.com
90. zuku.co.ke
91. Kenyayote.com
92. Mobitrends.co.ke
93. Kca.ac.ke
94. Knec-portal.ac.ke
95. Migrationkenyasafaris.com
96. Politics.co.ke
97. Tukenya.ac.ke
98. Sungura.co.ke
99. Theeastafrican.co.ke
100. Co-opbank.co.ke
101. Trendingpost.co.ke
102. Soka.co.ke
103. Centralbank.go.ke
104. Usiu.ac.ke
105. Cbagroup.com
106. Businesslist.co.ke
107. Kpa.co.ke
108. Ntsa.go.ke
109. Bikozulu.co.ke
110. Plan-international-kenya.org
111. m-pesa.com
112. Careerjet.co.ke
113. Lovelykenya.co.ke
114. Pesapal.com
115. Nationmedia.com
116. Uoeld.ac.ke
117. Enews.co.ke
118. News-kenya.com