Jumia, Kenya’s leading e-commerce platform, has officially kicked off its flagship Black Friday campaign, running from October 31st to November 30th, 2025. This year’s edition promises deep discounts on millions of products with faster deliveries to access and delight Kenyans
“Jumia Kenya is growing at neckbreak speed with an influx of new customers and more frequent shopping by existing customers, proving the trust Kenyans have in Jumia. Black Friday, a month-long event offering up to 70% off, is an early Christmas gift to our customers—helping them enjoy a wonderful and pocket-friendly festive season,” said Vinod Goel, CEO of Jumia Kenya.
Shoppers can expect unbelievable deals across all categories including smartphones, make-up & beauty, home appliances, fashion, shoes, TVs, kids & baby products and much more with standout offers on trusted brands.
Sponsoring partners like Garnier, Nivea, Xiaomi, Infinix, and Itel will offer deep discounts and will enjoy premium visibility throughout the campaign.
Jumia Kenya launches its 10th black friday campaign
“Black Friday is more than just a sales event—it’s a catalyst for digital inclusion and economic empowerment. With local vendor participation on Jumia rising from 40% to 60% this year, Black Friday is helping SMEs scale, reach new audiences, and shape the future of e-commerce in Kenya,” stated Vinod.
Jumia guarantees faster fulfillment with 1-3 days’ deliveries nationwide as far as Mandera, Garissa and Lodwar and a superfast service called Jumia Instant to serve Nairobi customers in just 4-hours.
With a logistics footprint of over 300 pickup stations, instant delivery options, Jumia continues to cement its role as the e-commerce backbone of Kenya. The platform’s commitment to innovation, vendor empowerment, and customer satisfaction positions Black Friday 2025 as a milestone moment for the country’s retail transformation.
Black Friday is not just about discounts, it’s a strategic moment in Kenya’s digital retail evolution. While online shopping still accounts for less than 5% of total retail, the sector is expanding rapidly, with Kenya’s e-commerce market projected to reach US$1.35 billion by the end of 2025, according to recent industry estimates. This growth is driven by mobile-first consumers, widespread mobile money adoption, and platforms like Jumia that are investing in logistics, vendor empowerment, and inclusive payment models like Buy Now, Pay Later (BNPL).
