Brookside Dairy has announced plans to increase market share in the local dairy industry by the year 2021.
This came as the dairy firm launched two new yoghurt flavours under its Delamere brands. Brookside acquired rival milk processor Delamere about a decade ago in its expansion quest.
According to Brookside’s marketing director Oliver Mary, Brookside is looking to double sales in the next one year to clinch a bigger share of the market, with more products set to be launched soon.
“We plan to make a lot of investment including branding through aggressive media advertisements and billboards in the city to extend our lead in the market which now stands at 67 per cent. There is no major competitor so far but we want to be indisputable leaders in the market by 2021,” Mr Mary said.
The firm is also planning to introduce regional yoghurt brands such as Uganda’s Dairy Fresh.