- I am delighted to unveil the Safaricom Christmas campaign ‘Pokea Uteo Wa Furaha’ today.
- ‘Pokea uteo wa furaha’ is month-long campaign that kicks off today (4 December 2021) up to 15 January 2022 and seeks to deepen customer engagement and experience.
- Through the campaign, our customers will enjoy numerous gifts and offer in voice, data, M-PESA, and Bonga points among others.
- This festive season we want to spread love, cheer, and kindness through the various special delights for our customers.
- We are thus bringing back and rekindling the elements people love about the festive period and giving Kenyans a chance to have a smile after a long challenging year.
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Ladies and Gentlemen,
- This campaign has amazing deals and offers for everyone.
- For voice and data customers, they will enjoy tailor-made deals through the Tunukiwa@21 Offers which will include 21 minutes and 21 SMS for KES20.
- For M-PESA customers, they will get up to a 20 percent discount when they purchase event tickets, pay for travel such as local flights, SGR train tickets, and bus gift vouchers using the MPESA Mini Apps.
- The first 100 customers to pay for a local flight between the 6th and 10th December, through the newly launched Flights Mini App on the M-PESA App, will get their ticket at KES1000.
- From January 2022, businesses and Small and Medium Enterprises (SMEs) will enjoy a special offer on our Internet for Business 5Mbps service, to allow them to start the year with a bang.
- As part of the campaign, we will be in select regions across the country with surprise delights such as airtime, food hampers, donation of care packs in hospitals, visits to children’s homes, and lunch drives targeting street families.
- On selected days, we will also pay for transport for customers traveling to various destinations.
- I, therefore, encourage our customers to engage with us when they spot us in the on-ground activations in different parts of the country like Nairobi, Coast, Rift, Mt Kenya, Greater Western, and Rift regions.
- Additionally, as part of the campaign, we will roll out ‘Bonga for Christmas’ where customers will be able to redeem their Bonga Points to pay for essential goods and services across the vast network of Lipa Na M-PESA merchants in supermarkets, cabs, and pharmacies among others.
- On 22 December we will activate a Google Street view Treasure Hunt where customers have a chance to win KES1million in prizes in airtime, devices, and shopping vouchers.
- This month-long campaign is anchored on Safaricom’s Customer Obsession journey that aims to deepen customer engagement and experience by continuously adding value to customers using various touchpoints and platforms.
Ladies and Gentlemen,
- It’s my hope that the new campaign will be a heart-warming reminder of the true reason for the season.
- And a reflection of the love, resilience, and kindness of Kenyans.