The Standard Group has announced the appointment of Leonie Von Elverfeldt as its new independent non-executive director, effective March 6, 2024.
The appointment announced by Standard Group’s board of directors marks a milestone for Leonie, who has a rich career background.
A look at her career profile reveals that Leonie has over 15 years of experience in media and advertising. She is credited for coaching more than 50 media brands around the world in audience and revenue growth.
“Ms Elverfeldt is credited with developing and managing the first paywall in Germany (BILD/ Axel Springer) and founded a media company in East Africa (Pulse/Ringier),” noted the company in a statement.
Prior to her appointment to the Standard Group board, she was serving as a consultant at Elverfeldt Consulting, where she worked with well-known legacy media brands on digitization, newsroom transformation, revenue schemes, and rebranding.
She holds an MBA from Technische University in Berlin, Germany.
Ms Leonie was appointed alongside BrighterMonday CEO Chris Otundo who also boasts over 15 years of experience largely in talent management.
“The Board takes this opportunity to welcome and congratulate Ms Elverfeldt and Mr Otundo on their appointment,” reads the statement.
Mr. Otundo holds a Master’s Degree in International Management (International Business) from Toulouse School of Management (France) and a BSc. in Business Information Technology from Limkokwing University of Creative Technology (Malaysia).