Streaming services have changed how people access entertainment. Today, you can watch movies, listen to music, and enjoy live shows anytime.
However, many typical consumers still face serious challenges when using these platforms. The most common problem is poor internet connection.
In many parts of Kenya, the internet is either too slow or unstable. This makes streaming difficult and frustrating.
High subscription costs also limit access. Some streaming services are too expensive for the average consumer.
Many users end up looking for cheaper or free platforms. Unfortunately, these often have poor quality or limited features.
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Another issue is limited local content. Many streaming platforms focus on international shows and ignore Kenyan stories.
Consumers want more content that reflects their local culture. This gap pushes some viewers away from major streaming services.
Streaming services also consume a lot of mobile data. For Kenyans using mobile internet, this can quickly finish their bundles.
This makes streaming costly and forces some users to limit their watching time. Others may avoid streaming altogether.
Some platforms have complicated user designs. This makes it hard for first-time users to navigate the site.
Finding content or setting up an account can become a challenge. A simple, friendly design would make the experience better.
Payment methods can also be a barrier. Not all consumers have credit cards or digital wallets.
When streaming platforms fail to offer mobile money options like M-Pesa, many users are locked out. This limits access to a big section of the market.
While streaming is growing in Kenya, service providers must address these challenges. Affordable prices, easy payments, and more local content will attract more loyal customers.
