By Bizna Brand Analyst
There are many things to think about before getting down to work on a company logo: What type of business do you have? What products or services do you sell? Who are they for? What image you want to convey?
In this post I will give you ideas to design a logo for your company. We are confident that you will achieve inspiration and decide how you want to be the corporate image of your new business.
1. Give importance to color
One of the most important considerations in designing a good logo is the choice of the color palette. Each color always has its meaning and has the ability to convey the same message differently depending on what your company is all about.Â
That said, remember that a good logo should be versatile and colorful but still function be able to radiate the company’s core principles in a simple manner. Always keep in mind the different materials that you will want to include in your logo, because depending on the color you choose will be seen differently in a printed document and in a website.Â
2. Avoid trends.
Each year new fashions and trends appear graphic design, but if you want to stand out from the rest of your competitors you should follow. Try your designer to create a logo timeless as possible, to forward the personality of your company, you connect with your audience and be recognizable. AÂ flat and minimalist design is always a good idea. Â
But remember. No matter how timeless your logo design looks today, probably have to make some changes over the years. The best-known companies worldwide have been doing changes for years to adapt to new times and offer a fresh, new look.
3. Create your own font
There is nothing more unique and original than a logo based on a custom font. Typefaces can be the perfect base to design a logo that reflects your brand identity. You only have to choose the font that best suits your type of business and your potential customers.Â
Like the colors, the font you choose for your logo will also have the ability to convey a sense or another to your target audience.
4. Think of the negative space
Like the double visual sense, using the negative space intelligently in your logo can be a good idea. This is a type of very creative minimalist design in which the blank design not only provides a break to the eye, it also contains a hidden message. .
A good logo is one that besides transmitting the obvious and primary message, manages to convey a second message drawing blanks within the design.
5. Give a movement
Another interesting issue to consider in the design of logos is the concept of infusing movement or a sense of activity to a logo. This is not always appropriate (for example, the Apple logo), but sometimes can give a design the boost it needs, both from a visual and conceptual point of view.
As an example, let’s look at the Twitter logo. In its first version the bird was perched on a branch passively. Currently the bird has movement as it is flying upward
This concept extends even to inanimate objects that are normally to reinforce the message you want to convey
