Since relocating to Tokyo in Japan over 10 years ago, Daniel Ngari has established a successful car export business, having sold over 6,000 cars to buyers across Africa.
Ngari started the business after leaving his job in one of the Japanese car export companies, where he had worked for eight years.
The experience gave him industry knowledge to start his car business, which operates under the name Pesol Corporation.
The firm deals in both new and used cars, as well as heavy construction machinery like excavators and bulldozers.
“Our biggest market is Tanzania, followed by Kenya. We’ve built strong relationships with both government agencies and private dealers,” he told Chams Media.
The firm has adopted a unique operation model where it sells vehicles based on clients’ specific needs and budget. This model allows Ngari to offer competitive prices while maintaining quality assurance.
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“I mostly work with dealers like those you see on Kiambu Road, but I also serve individuals, often through recommendations,” he says.
He adds that the process, from sourcing to shipping, typically takes about six weeks, with the cars priced depending on make, model, and destination.
“Start by knowing your total budget, then we can work backwards to find a suitable car, calculate freight, and advise on duties,” he says.
Pesol Corporation not only sells cars but also educates buyers, especially first-timers, on how to verify legitimate Japanese exporters.
“Ask for the Hojin Bango—that’s the company registration number in Japan,” he advises. “Also, make sure the exporter’s website ends with ‘.jp’ or ‘.co.jp’. These small checks can help avoid scams.”
The firm’s success cannot be told without mentioning Ngari’s wife, who serves as the Chief Operating Officer and co-founder.
Ngari, who called on Kenyans to explore opportunities outside Kenya, attributes his success to quality, trust, and God.
“There’s a lot of opportunity out here. You just need to be ready when it comes,” he says.
