Tuesday, April 23, 2024

Pay with Equity is now Equity’s fastest-growing digital channel

Equity’s digital payment platform, Pay With Equity (PWE), is now the lender’s fastest-growing digital channel. The platform enables mobile subscribers to pay for goods and services to one merchant Till Number. According to Equity’s Q3 financial results, PWE transactions grew by 379% from 15.8 million transactions in the first nine months of 2021 to 75.5 million transactions in 2022.

PWE transaction values also grew threefold (298%) from Kes 84.1 billion to Kes 334.6 billion in 2022. The platform is currently free for both users and shoppers. Its interoperability feature allows subscribers to pay from M-Pesa, Airtel Money, Pesalink, Equitel, and Equity Mobile. Settlements for PWE transactions are real

-time and merchants can access these funds immediately thus offering more convenience to them.

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During the first nine months of the year, 99% of Equity’s transactions happened outside the bank’s branch and ATM network. 805. 4 million mobile and Internet transactions were completed on Equity Mobile and Equity online. In terms of Value, Kes 835.1 billion and Kes 256.1 billion were transacted on Equity Mobile and Equity online respectively.

“The value of these digital transactions we are talking about is nearly Kes 7 trillion, compared to about Kes 3 trillion from our brick-and-mortar infrastructure. We used to associate digital banking with LOW-VALUE transactions across telcos but that has changed. The value we offer our clients has also changed from just good product to ease and convenience, “said Equity Group CEO & MD Dr James Mwangi.

Equity attributes this trend to its business transformation, innovation, and digitization agenda that is enabling a transition from fi­xed cost to 3rd party variable cost channels and self-service platforms.

Interestingly, while branch transactions numbers remained fairly unchanged at 14.3 million over a similar period last year, the volumes transacted grew by 34% from Kes 1,974.1 billion to Kes 2,639.5 billion indicating that economies are starting to recover from the shocks of the pandemic.

Equity currently has over 17.5 million customers across its 6 banking subsidiaries. Kenya accounts for 12.4 million, Uganda 1.7 million, Rwanda 1.06 million, DRC 1.5 million, Tanzania 571,163, and South Sudan 187, 309.

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During the last investor briefing, the lender announced that its deposits have now crossed the Kes 1 trillion mark, hitting Kes 1.007 trillion as of 30th November 2022.  This indicates a daily growth in deposits of over Kes 330 million (15% growth over 2021).

Equity also boasts of the region’s largest balance sheet which now stands at Kes 1.4 trillion and is expected to cross the Kes 2 trillion mark in under 5 years.

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